How Do I Write A Compelling Title?
A good story needs a good title. Be sure to start with a title that’s easy to find and stands out.
Lead with the name of the person or the organization that you’re raising money for.
Your title is what people see first. Use clear, descriptive words to draw people in to learn more about your fundraiser.
Get to the Point
Our research shows that titles with four to eight words make the most money. So keep it simple.
Create a Hashtag
Create a hashtag to make it easier to find, follow, and share your fundraiser on social media. Choose something recognizable that relates to your campaign.
How to Draw Donors in with Your Story
Your fundraiser description, or story, should be authentic and concise. Avoid overwhelming readers with too many details. Remember, you can always update your story with new information or progress reports.
Answer Potential Questions
Start with the basics of who you are, why you’re raising money, and why this is important to you. If you’re truthful about what you’re going through, donors might relate better to your story.
Being Honest Pays Off
Being clear about why you’re fundraising, and how the donations will be used. Donors like to see exactly where their contribution goes.
Word Count Matters
Our data shows that campaign descriptions with 400 words or more receive more donations. Length matters, but your story matters more.
Make It Easy to Read
Break text up into shorter sections. Use subheads to summarize the main points. Readers like easy-to-navigate text.
- For a more in depth guide to writing your story use this Empathy Toolkit.
- If you need more help, check out these great ideas for naming your fundraiser.
Tomorrow’s lesson will teach you how to reengage donors with updates. Communicating with your supporters is a sure way to solidify continued donor support.