How Do I Write A Compelling Title?
A good story should be matched with an effective title. If you want to compel people to donate, start with a title that is both easy to find and attention grabbing.
If you are raising money for an individual include their full name. Similarly, add the name of the organization the funds are being raised for.
Your title invites people to read your story. Use descriptive keywords that make people want to learn more and give context to your reason for fundraising.
Our research tells us that campaigns titles with four to eight words make the most money. Simplicity will resonate with donors, so try not to overcomplicate it.
Create a Hashtag
Consider creating a hashtag for your fundraiser. It helps people find your posts on social media and makes your campaign easier to locate when searching. Pick something relevant and that others will recognize.
How Do I Captivate Donors With My Story?
Your campaign description should tell your story in an authentic way. But you also want to be concise so that you don’t overwhelm people with information. Remember, your description can always be edited later if you want to clarify something or add information based on your campaign’s progress.
Anticipate Potential Questions
Start with an introduction to who you are, why you are raising money, and why this campaign is important to you. Consider a donor’s perspective. Be truthful about what you are going through, they may relate to your struggle.
Donors Respond to Honesty
Being transparent can pay off. Be clear about why you fundraising. And offer potential donors an outline of what the donations will be used for. Donors like to see exactly where their contribution goes.
Our data shows that campaign descriptions with 400 words or more receive more donations. Length matters, but your story matters more. Write as much or as little as you see fit.
Make It Easy to Read
Break up your text into smaller sections using subheads to summarize the main points. Readers are attracted to an organized text that is easy to navigate.
- For a more in depth guide to writing your story use this Empathy Toolkit.
- If you need more help, check out these great ideas for naming your fundraiser.
Stay tuned for tomorrow’s lesson on how captivating fundraiser photos increase donations.