Whether you are a nonprofit or an individual fundraising, bringing attention to your cause is critical to getting donations. And often people want to know the single best strategy for how to raise awareness for a cause. But in reality, there is no one right way to do it. Instead you should invest time in more than one strategy.
Bringing attention to your cause when you have a limited budget can be tricky. But it becomes easier with the right ideas. Outlined below are several ways to raise awareness for your crowdfunding campaign broken down by events, branding, contests, challenges, and content.
Ideas to Raise Awareness for a Cause
1. Organize Educational Events
Offer up your skills in an educational workshop. Teach skills like resume building or coding for kids. And make sure to engage in conversation about your cause while there.
2. Host Fundraising Events
An offline fundraising event can help boost both awareness and donations to your cause. From an art exhibition to a sports event, there are no shortage of winning fundraising ideas.
3. Set a World Record
Brainstorm ways that you could set a world record that relate to your cause. Then ask your supporters to participate or watch it happen. It may land you press coverage.
4. Picture Perfect
People are naturally drawn to visual content. Pick a theme, a time frame, and a social media platform to host it. Then ask your supporters to submit their best photos by tagging you. Pick the winner and feature the photo on all of your social media pages.
5. Video Contest
Ask your followers to create a short video about your cause and submit it via social media. After you pick the winner, share the video with your supporters.
6. Like & Comment to Win
This idea is simple and invites a lot of engagement. Simply create a new post on social media, make sure it links to your campaign, and explain the contest to your followers. You can pick the winner at random. Consider asking local businesses if they would sponsor a prize like a gift card.
Branding Your Cause
7. Be Consistent
The key to making your cause easy to recognize is keeping the imagery and wording consistent. Always use the image or logo for profile pictures and make sure your call to action doesn’t vary.
8. Design Swag
It may be worth it to spend a small amount of money to make swag that you can hand out. Keep it simple with items like stickers, buttons or t-shirts. The point it to get people to start recognizing and representing your cause.
9. Social Media Awareness
Create accounts for your cause on Facebook, Twitter, Instagram, and YouTube. Start engaging with people and communities. Try sparking thoughtful conversations about your cause by asking questions or for feedback.
10. Produce Valuable Content
Are you an expert at something? Find a way to relate it to your cause and give your supporters something of value like checklists, video how-to’s, or infographics. Make sure to brand it with your logo.
11. Produce Informational Pamphlets
A great way for people to learn about your cause is through informational pamphlets. Organize key information summarizing your cause and craft it into a piece of content that catches people’s interest. Ask local businesses if you can leave them out for people to take.
12. Write a Press Release
Learn how to write a press release for your campaign. You can submit free press releases to sites like newswire. Make sure to include eye-catching photos to increase your chances of getting your story featured.
13. Make a Viral Challenge Video
Everyone remembers the Ice Bucket Challenge. You can come up with your own viral video challenge to get people talking about your cause. Read this blog for more tips on how to go viral.
14. Challenge Your Co-Workers
Encourage people to participate in a workplace challenge to raise funds and awareness for your cause. Try these workplace fundraising ideas or brainstorm some of your own.
15. Take on a Challenge
You can garner attention by taking on an impressive challenge. For example, two young men skated 400 miles in their campaign Shred for Eric to raise funds for a scholarship while honoring his brother’s life.