At its heart, sharing is how crowdfunding works. It starts with you sharing a request for help with family, friends, neighbors and colleagues. But are you maximizing your fundraiser success and leveraging the power of sharing in raising money online?
Learn how sharing matters to online fundraising, what to do to start sharing your cause, and what steps to take to encourage supporters to spread the word, too.
Make Your Fundraiser Easy to Share
Your fundraiser page is your sharing hub, so add plenty of details in the description. Read through it and ask yourself which parts will inspire people to promote your fundraiser to their social networks.
Share good news and hardships, so that your supporters and new visitors understand the beneficiary’s situation and progress. Post updates on your donation page every week, as well as on social media.
Photos and short videos offer the best avenue for drawing people’s interest, inviting compassion, and inspiring donations. They also serve as vivid content for your supporters to use when they share your story.
Check out our blog posts to learn how to create descriptions, photos and videos that encourage sharing:
Promoting Your Fundraiser Online with Our Simple Tools
On your fundraiser page, a few clicks are all it takes to start promoting your fundraiser online:
Use the “Spread the word!” sidebar to share posts on Facebook, Twitter, Google+ and email.
The “Grab our widget” button shows you code and instructions for using it on your own website.
The “Get Fundraiser Updates” button lets people receive your updates automatically, so encourage supporters to sign up when they visit your donation page.
The URL of your fundraiser is a tool, too. It’s the path you want everyone to take to find your cause and lend support, so share it at every opportunity. Add it to your email signature. If you have a blog, feature it frequently.
We recommend that you keep social media messages brief. Short content fits people’s attention spans and increases the likelihood they will consider passing along your information to their own contacts. In every message, request that recipients share your online fundraiser. If you create a hashtag for your cause, insert it each time to make it easier for people to find your fundraiser.
For more tips about promoting your fundraiser online, read our related blog posts:
Attract Media Interest in Your Crowdfunding Campaign
Invite journalists and media outlets to share your cause with their audiences, as well. Compose a brief, thorough pitch to reach media sources via email and social networks. Always include your contact details and fundraiser URL.
When Internet content “goes viral” it means that the sharing volume for a link, image or post via social media and email reaches epic proportions. Online popularity of this magnitude sometimes attracts news coverage, all of which draws more interest to the source material (read: your online fundraiser!).
To make it simple for reporters to verify and feature your information in their news stories, use our five tips for writing your fundraiser press release.
Sharing Increases Online Donations
The frequency with which you post updates on your YouCaring page directly ties to raising more money online. Sharing weekly updates is the best approach to keep reaching new people, keep supporters in the loop, and provide fresh news that they can share, too.
These amazing fundraisers demonstrate the awesome power of sharing. Each one has shared their story widely and generated donations of more than $100,000:
Help Ronny, Our Fellow ‘Nole (35.2K shares)
Syrian Dental Relief (65.7K shares)
For Anthony, With Love (20.7K shares)
Help save Matthew! – Aidez-nous à sauver Matthew! (11.2K shares)
Caden’s Christmas; To Benefit the Zane Family (20.6K shares)
Ashley Picco Memorial Fund (14K shares)
Still Kickin This! (9.9K shares)
Captain Reid Nannen Memorial Children’s Fund (13.4K shares)
How Crowdfunding Makes Donors Happy
Recent research has also found that people feel happier when they give money to others. As this Pacific Standard article explains, giving money particularly creates happiness when it enables the donor to connect with other people, to understand that their help made a great difference, and to feel they freely chose to donate. Compassionate crowdfunding combines these three criteria perfectly.
In addition to supporting your beneficiary, do you know how sharing your fundraiser helps donors? Author, marketer and entrepreneur Seth Godin explains how in this blog post about what we get when we give to a good cause. Sharing your story offers people something more valuable to them than the amount they donate: a chance to be their best selves, and to be part of a community.
Are you ready to start sharing your cause? Create Your Fundraiser today!