When you tell the story of your online fundraiser, will it move people to make donations? Crowdfunding success stories start with courageous storytelling. Follow this simple and proven approach to tell stories that draw interest and donations for your cause.
Learn From Crowdfunding Success Stories
Explore a few YouCaring fundraisers for examples of courageous storytelling, such as Fifi’s dancing legs fund to help kids with special needs, K9 for Alvin, Ashley Picco Memorial Fund, and Building The Hospital of Hope. Ask yourself questions that include:
- How do their stories work to create understanding and empathy?
- What can you learn from their approaches to storytelling?
- Note any story qualities or aspects that made you feel compassionate. What qualities and emotions do you want your own story to convey?
Plan Your Crowdfunding Campaign Strategy
Create a map of the story you will tell to introduce your cause to potential donors. Start by identifying the pieces you need in order to tell your full story. Mark which details you have and which ones you may need to find or develop. Essentials include an inspiring title, a clear goal, a deadline, and specific details that paint a unique, personal and compelling picture.
Your story also needs to answer basic questions any reader would have: who, what, where, when and why. In addition, what details will make your online fundraiser come alive? Make a list of photos and videos that exist and that you could create. Use this fundraising strategy template to help get started.
Build The Story of Your Online Fundraiser
Develop an outline to prioritize information from your story map. Which information in your story map will attract attention, keep people reading, and motivate them to make donations? Write your story with those pieces. Add supporting details that help connect the dots for readers. Each of these elements are key to a successful crowdfunding strategy.
Step back to examine whether each part of your story works hard enough for your cause. How does each sentence and each image deepen interest in contributing? How does the flow keep readers curious enough about what happens next that they will read your entire story and want to lend support? These storytelling tips can help you write your story in a way that will both inform and touch potential donors.
Sharpen Your Storytelling Skills
Take a few minutes to write about how you feel about your cause. What are the most accurate and heartfelt words to describe the need for help? Are they clearly featured in your story?
Be sure to consider the perspective of potential donors, too. The best way to make potential donors feel confident about giving to your cause is to answer every question a donor might have. What will the funds be used for? How are you connected to the cause? How will the donations raised aid you or others?
Stories That Shine Get Funding Online
Read your story aloud to see how it sounds. Which parts will inspire readers to care enough to make a donation? How can you make your story sound more like you are talking with a friend?
The Value of Frequent Updates
Keeping readers in the loop is an important part of your crowdfunding campaign strategy. The frequency with which you post updates directly ties to raising more money. Share good news as well as hardships, and do so as often as you would fill in a friend. Also, think of each donation as the beginning of someone caring, not the end. Read this blog to learn how to write a fundraising update.
Fundraising For A Cause Depends on Honest Stories
Always be honest. Authenticity invites people to care enough about your beneficiary to lend a hand. Invite compassion by telling your story with clarity and heart. Risk vulnerability when you share details, so that people can understand how much their donations will help your cause.
Once you have made your story shine, click here to create your fundraiser. For more advice about planning your crowdfunding campaign strategy, check out our fundraising tips and fundraising ideas pages.