When you tell the story of your online fundraiser, will it move people to make donations? Crowdfunding success stories start with courageous storytelling. Follow our simple and proven approach to tell stories that draw interest and donations for your cause.
Learn From Crowdfunding Success Stories
Explore a few YouCaring fundraisers for examples of courageous storytelling, such as Help Jill Fight!, K9 for Alvin, Ashley Picco Memorial Fund, and Building The Hospital of Hope. Ask yourself questions that include:
How do their stories work to create understanding and empathy?
What can you learn from their approaches to storytelling?
Note any story qualities or aspects that made you feel compassionate. What qualities and emotions do you want your own story to convey?
Plan Your Crowdfunding Campaign Strategy
Create a map of the story you will tell to introduce your cause to potential donors. Start by identifying the pieces you need in order to tell your story. Mark which details you have and which ones you may need to find or develop. Essentials include an inspiring title, a clear goal, a deadline, and specific details that paint a unique, personal and compelling picture.
Your story also needs to answer basic questions any reader would have: who, what, where, when and why. In addition, what details will make your online fundraiser come alive? Make a list of photos and videos that exist and that you could create.
Build The Story of Your Online Fundraiser
Develop an outline to prioritize information from your story map. Which information in your story map will attract attention, keep people reading, and motivate them to make donations? Write your story with those pieces. Add supporting details that help connect the dots for readers. Each of these elements are key to a successful crowdfunding strategy.
Step back to examine whether each part of your story works hard enough for your cause. How does each sentence and each image deepen interest in contributing? How does the flow keep readers curious enough about what happens next that they will read your entire story and want to lend support? Don’t miss our advice about great ideas for naming your online fundraiser.
Sharpen Your Storytelling Skills
Take a few minutes to write about how you feel about your cause. What are the most accurate and heartfelt words to describe the need for help? Are they clearly featured in your story?
Be sure to consider the perspective of potential donors, too. What are they looking for? Will they find it in your story? Are they able to feel a connection to your beneficiary and the reason for raising money online? Visit our Resources page for links to quick videos, checklists and tools to help guide your story development.
Stories That Shine Get Funding Online
Read your story aloud to see how it sounds. Which parts will inspire readers to care enough to make a donation? How can you make your story sound more like you are talking with a friend?
The Value of Frequent Updates
Keeping readers in the loop is an important part of your crowdfunding campaign strategy. The frequency with which you post updates on your YouCaring page directly ties to raising more money. Share good news as well as hardships, and do so as often as you would fill in a friend. Also, think of each donation as the beginning of someone caring, not the end.
Fundraising For A Cause Depends on Honest Stories
Always keep it real. Authenticity invites people to care enough about your beneficiary to lend a hand. Invite compassion by telling your story with honesty, clarity and heart. Risk vulnerability when you share details, so that people can understand how much their donations will help your cause.