Fundraising can be difficult without the right tools. One of the most important tools of crowdfunding is learning how to maintain good donor relationships. By communicating with your donors you not only get better results but also make your supporters feel valued. In this post we want to give you the best tools on how to write a fundraising update.
The first step to writing an update is to recognize how your donors have helped so far. Being grateful and sincere are very important. Often times we don’t realize how important a simple “Thank You” is to many people. After you have thanked everyone, let them know how close you are to your goal. It’s always better to come from an optimistic viewpoint when talking about funds generated. When you write your updates remember to include your custom hashtag. Link to your social media pages and any blogs you may be writing about your crowdfunding journey. Once you have given a brief update on your fundraising goals it is time to really connect with your supporters.
To connect with your supporters let them have a glimpse into your life. Some things you may want to share are:
- Why you are hopeful about your fundraiser.
- What you are doing to reach your goal.
- Any new advancements or exciting events. Did someone donate a large amount? Have you been given a fundraising resource form a non-profit or business? If it excites you, it will excite them.
- If you are hosting a fundraising event you can add an update to get people excited and to remind them of the details.
- Once you begin utilizing the funds for your cause, update your donors on what the funds are being used for and how it is helping.
- If you are organizing a fundraiser for someone else, ask the beneficiary or a close family member to write a small message to those who have helped them through your campaign.
- If your campaign was featured in the local media then add links to those articles in your updates.
Check out these great examples of fundraising updates on YouCaring:
After giving a good update on your campaign, let them know how else they can help. Don’t only focus on funds, this can include showing up to a fundraising event or sharing your cause with others. Remember that people really want to support you.