Opportunity 34 Scholarship Fund

For: William (Will) Kellerman
Madison, WI
Organizer: Craig J. (C.J.) Klaas
Opportunity 34 Scholarship Fund (William (Will) Kellerman)
of $100,000 goal.
Raised by 799 donors
100% Complete

The Story

Opportunity 34 Scholarship Fund

"Because every kid needs an opportunity."

34 Purpose   

The Opportunity 34 Scholarship Fund ("Opportunity 34") is intended to give kids a chance at furthering their education beyond high school. This scholarship seeks to help kids who, to this point in their life, maybe haven’t had the support system — relationships, financial or family support — that so many college-bound kids benefit from. Will Kellerman gravitated to kids like this. He wanted them to feel like they had a chance, like they were a part of a team. “Opportunity 34” gets its name from Will’s jersey number and his own opportunities. Tragically, Will passed away in a car accident on November 4, 2017, at the age of 21. But his purpose will live on.  

34 Process   

Students at Verona High School (boys or girls) who play basketball for at least one year are eligible for a financial scholarship. The school will administer a simple application process. Applicants will be evaluated by a team consisting of school coaches and administrators. Opportunity 34 will be managed by Klaas Financial Asset Advisors in Fitchburg, Wisconsin. Will’s parents, Kristin & Brian Kellerman, will administer the fund allocation to scholarship recipients after being notified by the school.  

34 Perseverance   

Will’s perseverance was impressive, but it sometimes paled in comparison to the difficulties his friends and teammates were facing. His recognition of what others were dealing with became ingrained in his character. Our goal for Opportunity 34 is for it live on for many years to honor Will’s memory and his perseverance. This scholarship fund will be sustained long term by investing donations, then awarding the proceeds as financial scholarships. “Will never gave up.” That mentality drives Will’s parents now, and inspires this scholarship program for kids who need a lift. “He had opportunities,” Kristin said, “and every kid needs those opportunities.” In that way, Will has never really left the court.

Donations to the "Opportunity 34 Scholarship Fund" can be made online through the YouCaring website or by check. Checks can be made payable to Brian and/or Kristin Kellerman with "Opportunity 34" in the memo line and mailed to:  

566 East View Road, Verona, WI 53593

Story Links:

Channel 3000 News & Video: 


Milwaukee Journal Sentinel:


Visitation and Service Details-Gunderson Funeral & Cremation Care:


Fundraiser Updates

Posted on November 18, 2017


Posted on November 18, 2017

Kristin and Brian Kellerman are deeply moved and humbled by the outpouring of support as they begin the grief process over the loss of their son Will.  Tears of gratitude have flowed many times this week and they know there is no way they can adequately express their thanks.

Because of your generosity, the initial $75k dream was reached in less than a week.  Today, the fund shot past $100k in a manner reminiscent of Will’s rainbow 3-pointer.  

Given the size of the scholarship fund and it’s potential, Kristin and Brian are now working behind the scenes to make this a living legacy by establishing the Opportunity 34 Foundation. They will be meeting with established legal, tax and investment professionals; all who have offered their services pro bono.  They look forward to updating you on their progress.

An idea that was born from the depths of their despair has blossomed into something you gave life to.  

Every kid needs an opportunity.  

About the Organizer

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