Tell Your Story
Adding content that is informative and tells your story to your followers and potential donors is key. People like to know the who, what, where, when and why of a campaign so they can identify with your cause, continue to follow you and ultimately make a donation. Your followers are also more likely to spread word of your site and campaign if your story is clear and well-written.
Choose a Domain Name
Select a unique domain name that’s related to your fundraiser; we suggest using the name of the beneficiary.
Be sure to frequently post updates and always add a link to your fundraiser so donors can easily access your campaign. We also suggest adding links in your updates to the web about topics related to your fundraiser.
Link To Social Media
It’s vital to your campaign that you share on social media sites such as Facebook and Twitter, as this is the best way to gain traffic from supporters and donors. You can integrate Facebook, Twitter, Google+ and others in your website with social share buttons above or below your posts (or both) or floating on the left side of a post. You can also add social media links as icons to display on your home page.
Communicate Your Fundraising Goal and Timeframe
It’s important that you clarify your fundraising goal and the timeframe in which you need to raise your funds. This will let donors know the sense of urgency associated with your cause.
Add Your Fundraiser Widget
You can easily add your YouCaring widget directly to your website so donors can click on the link and be taken directly to your fundraiser. You can see instructions from the YouCaring site on how to add your fundraiser to a website or blog.
Upload Videos and Photos
High-quality images and videos have a dramatic effect on fundraising success and viewers’ ability to develop empathy for your cause. We suggest frequently adding photos and a few short videos to your website to keep your followers up to date and able to follow the progress of your campaign.
You will make people like you and your cause just by being who you are and telling your story honestly; people always appreciate transparency when donating money to a cause.
Make your site pretty, but it’s the content that really counts. For every hour you spend making your site look good you should spend three hours writing an update for your fundraiser and website.