The animals entrenched in our food system are the most exploited beings on the planet ever in history. They suffer every moment of every day only to end up on our plates as meat, dairy, eggs and fish which are not only bad for our health, they have extremely negative impacts on the planet. No matter the size, label or location of farm, these sentient beings are viewed and considered as products where they do not have a choice. But we do. Their lives matter to them and it is time for us to be their voice. In honor of our two ambassador pigs, Ponyboy and Wilma Jean's 1 year anniversary since arriving to safety at the sanctuary, we are excited to launch our "See Yourself In Me" campaign as a way for the public to connect and empathize with the suffering these animals endure. How would you feel to be in their place? How would you feel if that was your companion animal or family member? Looking into the eyes of these highly emotionally sensitive and intelligent individuals destined for slaughter is heartbreaking because it simply does not have to be this way. Ponyboy and Wilma would have followed this same fate if not for a few groups coming together to rescue them. But the largest impact comes through our food choices and educating others. Therefore, this campaign includes a billboard(main picture on this page) located in downtown Salt Lake City which will run for 1 month and a 45 second advertisement which will run for 10 weeks in 2 NCM theaters in Park City, Utah as well as the PC film series theater. The total cost is $8000.00 and an anonymous donor has offered to match 2 to 1 so this triples your impact! The billboard and advertisement starts March 5th! Be the change and help create a better world for ALL beings. Sage Mountain is a 501(c3) non profit organization in which all donations are tax deductible as allowed by law.