From their about page:
We put Pets in front of profit and offer rescue dogs all the paradise and pampering they deserve. Under the hot sun in Florida, life is not paradise for the many dogs that deserve a second chance at "Happily Ever After". We make it our mission to help create a new kind of paradise for these amazing dogs who endure so much in their young lives and give them the Happily Ever After Home they all deserve.
We rescue all dogs regardless of breed or age, not just the easy to place pups. We are interested in working with the other rescuers and owners throughout Central Florida and the United States to help as many dogs as possible.