**Some users are experiencing technical difficulties with donation processing. If PayPal gives an error message and won't complete the donation, please visit www.smileforbc.org and click on 'Donate International' in the upper right hand corner. Funds donated this way will be directly forwarded to Bruce's Trust fund via Road 2 Recovery**
Please help us open doors for Bruce in his recovery and in the next chapter of his life. We are confident that with your help, he’ll continue to amaze and entertain us in the days and years to come!
For those of you who don't know Bruce Cook, he is a twenty-six year old Kelowna, BC resident who is a beloved son, brother, grandson, uncle, cousin, nephew and friend to many. He is best known to the public as a Freestyle Motocross Athlete who suffered a traumatic spinal cord injury on January 3, 2014 during a record breaking trick, which left him with no function or sensation from the waist down. Bruce has an exceptional attitude and is a vibrant, giving member of our community whose motto has always been 'inspire, motivate, excel'; since his injury, he has continued to live by that motto and has maintained his sunny disposition, positivity, drive, and wonderful sense of humour.
Bruce coined the hashtag phrase '#smileforBC' on social media immediately after his injury to inspire his many supporters to live positively and give them a way to support and encourage him in turn by sending smiles of support on social media. Inherent in Bruce’s outstanding attitude is the tendency to reveal and focus on only the positive in his situation. While this is an excellent attribute, the reality is that he is experiencing a situation that is unfathomable to many of us. Intense physical pain, rigorous physiotherapy, adverse reactions to medications, and adjusting to his new physical situation are all major parts of his current reality. In order to help Bruce on his road to recovery and enable him to focus only on that which helps him most, we are launching a fundraising effort so that he need not worry about financial strains associated with medical expenses, living adaptations, mobility needs, treatments, programs, etc. Unfortunately, due to the nature of his sport, Bruce was not covered by disability insurance and is not likely to receive any financial or medical assistance outside of what is provided by BC Medical in the hospital setting.
Please donate now! Your support is deeply appreciated!
The SmileforBC Fundraising Team
Please visit www.smileforbc.org to learn about our fundraising team, obtain more information, or to purchase T-Shirts and other apparel!
**Because your donations are benefitting an individual directly, they will not be eligible for a tax exemption. Businesses may be able to receive a tax exemption under marketing and promotion expenses. Please contact your Chartered Accountant for further advice.