Medical Crowdfunding 
Guide

In the blink of an eye, anyone can be touched by an unexpected accident or devastating illness. Whether it's yourself, a relative or a friend, the struggle that comes with facing medical decisions and financial burdens can become heavy as bills pile up. According to the CommonWealth Fund brief from January 2014, 35 percent of adults said they experienced problems paying back medical bills in the prior 12 months. The medical bills that result from an accident or sudden illness can become a profound strain upon individuals and families. But there is hope in crowdfunding.

Set Up Your Fundraiser For Medical Bills

Medical crowdfunding can address a variety of conditions, from cancer to ALS  and everything in between. Medical crowdfunding gives people a platform to share their personal story with their network so that anyone with an Internet connection can donate. Moreover, all funds go to the beneficiary via YouCaring’s free online fundraising site. When individuals are faced with sudden medical hardships, a free online fundraiser can be a useful asset during a time of turmoil.

  • It helps to spread your story to friends, family and even strangers who may feel compelled to give.
  • It can get you the funds you need fast while dealing with growing medical bills.
  • It can help spread awareness about medical conditions that are important to you.

Best Practices for Successful Medical Crowdfunding

  1. Perfect Your Pitch

    You want to write your story both honestly and thoroughly in order for possible donors to understand the full scope of your recent medical burden. It is also important to remember that all of the individuals looking at your fundraiser page are on the Internet, which is full of distractions, so include enough information to tell your unique story but stay away from giving people an information overload. The two most important topics to cover are who the fundraiser campaign is for, the injury or illness they are dealing with and the medical expenses that the donations will go toward. Adding a few short testimonials from the recipient’s loved ones can help show donors the ways the patient has touched others lives in meaningful ways and will help show why they deserve a helping hand in a time of need.

  2. Give a Glimpse

    Upload photos and videos to your fundraiser campaign that show donors a glimpse of the experiences that you and your family are going through, but also try to include photos that show a positive, determined outlook in the face of adversity. Essentially, you want to attach a face to the name for possible donors so they can form a connection. This bond is key in crowdfunding because they may be more inclined to donate to your cause.

  3. Implement a Social Media Strategy

    Use social media as a tool to keep your network abreast of the campaign recipient’s condition, recovery and overall status. Be sure to cheer them on for any hurdles they have overcome and encourage your followers to do the same. Be strategic in what you post and when you post it. Keep posts to social media channels like Facebook short and sweet with a link to your fundraiser. Try to post about your fundraiser on your social media channels at key points of the day when social media channels receive the most traffic. For instance, on Thursdays and Fridays, Facebook usually receives the most traffic. Don’t forget to encourage your friends, family, neighbors and coworkers to share your fundraising campaign on their social media channels to gain as much buzz as possible.

  4. Extend Your Reach

    Contact the recipient’s favorite restaurant or local business to inform them of the campaign. Ask if they would consider matching donations up to a certain amount and possibly donate space so you can hold a fundraising event there to complement your online campaign. Or see if the owner may be interested in holding a fundraising event of their own. Either way, a donation station with a laptop displaying your campaign could be set up at the event, so all donations go directly to your cause. Also reach out to local organizations and institutions with which the recipient is already involved, like a community sports league, a church, a school or a book club, and invite them to your fundraising event. People have a habit of taking care of their own.

  5. Update Your Campaign

    Keep your fundraising campaign relevant with updates on the recipient’s progress throughout their recovery. YouCaring gives you the option of updating your campaign whenever you want, so don’t hesitate to share information with donors who are eager for updates. Start a hashtag that embodies the recipient and their struggle. You can add to all of your updates on social media, allowing your donors to follow updates through your social channels. Additionally, if any local media has written articles or blogs about your cause, add the links to your campaign page.

  6. Throw an After Party

    All of your donors have been supportive in your struggle to pay for medical expenses so take an opportunity to show them your gratitude. Organize a post-campaign event such as a picnic at a local park with fun games to get your supporters together and thank them. You should provide updates on the recipient’s progress at the event and, if possible, have the recipient present to celebrate their recovery milestones and the campaign’s success.

Take the First Step Today

As you face major financial challenges in the wake of mounting medical bills, let YouCaring help ease the burden. Medical crowdfunding is a quick and easy way to start receiving the support you need to deal with the challenge of a sudden illness or accident. Use our medical crowdfunding ideas to make your campaign a success. If you haven't already kicked off your campaign, launch your medical fundraising campaign today!