A picture is worth a thousand words, and it can make or break your fundraiser. Populating your page with compelling images is one of the best ways to become a crowdfunding success story. High-quality, interesting imagery that tells a story can instantly develop understanding, spark compassion and inspire action. It's also one of the key ways to increase your chance of being considered for print or online media coverage.
In online fundraising, image quality is very important. Online users have a short attention span; you must grab them within a few seconds, and great photos are the key.
We have found that fundraisers with at least five photos raise more than twice as much as those with just one photo. Donors are attracted to multiple images.
As your campaign gains traction, sharing updates with your audience is a great strategy to engage donors. Refreshing your page with new images as part of those updates continues to make your campaign appealing.
Establishing and maintaining a great photo strategy for your campaign will lead you toward a rewarding fundraiser. Creating effective videos also plays a vital role in online fundraising. For other great strategies, visit our fundraising tips page.
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“The best way to find yourself is to lose yourself in the service of others.” - Gandhi