Unlike traditional charitable giving, crowdfunding tends to benefit one specific project or meet an immediate, tangible need. The short-term nature of the industry often accommodates these types of campaigns because it creates a sense of urgency that helps the fundraiser gain momentum. A typical nonprofit campaign might address the building of facilities or focus on a specific person who needs help from the organization. While for some nonprofits?mdash;and any campaign focusing on long-term financing—crowdfunding may not seem like the ideal fundraising model, but it actually proves a useful tool by raising awareness as well as money. Social media generates buzz, and when a desirable outcome is reached, it provides a microcosmic example of how to address that problem on a larger scale. It also humanizes the issue, making it harder for individuals to forget about.