A New Community Radio Station for Santa Cruz

For: Central Coast Community Radio/Media Watch
Santa Cruz, CA
Organizer: Nonprofit Media Watch
of $300,000 goal.
Raised by 273 donors
67% Complete

The Story

What if we had our own radio station? You can help build Santa Cruz' own independent community radio station. We are aiming to buy the license for 90.7FM in Santa Cruz. It will serve most of Santa Cruz County! We estimate it will cost around $300,000 to get it on the air. We bought studio equipment. Now all we need is YOU (and your dollars and ideas)! We are in a race to purchase the license before another entity gets wind of its availability. Your donation will be returned (minus card processing fee) if for some reason we are unable to complete the purchase.

In times like these, you need rapid access to trustworthy local information. Our station will broadcast news and interviews based on the journalistic ethics and standards;truthfulness, accuracy, objectivity, impartiality, fairness and public accountability.   Culturally, the airwaves will celebrate that colorful, exciting, beautiful, innovative and quirky place that we all live. Programs will be engaging, high-quality and original, focusing on telling the stories of life here on the central coast. Think:musicians, artists, writers, dancers, scientists, intellectuals, children, youth, seniors, electeds, non-profit leaders, historians,etc. Many voices; one station. Multi-tribal radio. Bringing back the best of the KUSP shows (The Latin Quarter, Dr. Dawn, Geek Speak, Talk of the Bay, Celtic, Bluegrass, Blues, Folk, and World music), Democracy Now!, Your Call, plus a slate of brand new shows. For a list of sample programs and music genres, visit: www.centralcoastcommunityradio.org.

Please help by donating as much as you can comfortably afford now. All donations are tax deductible. Funds will go toward the purchase of the license, the transmitter and creation of the new studio.

If all goes well, we are slated to go on the air in Summer of this year (F.C.C. willing). We invite you be a part of it.

Two ways to give:

Online here OR to save processing fees

Mail a check to Media Watch/Radio: P.O. Box 618, Santa Cruz, CA 95061.

WHAT IS YOUR VISION of this new radio?   Fill Out Survey


Fundraiser Updates

Posted on September 10, 2017


Posted on September 10, 2017

We are getting closer! Please keep sharing the link and inviting friends. Through our grassroots efforts we have over 272 donors and growing. Here is a graphic you can share and of course please share the link to this fundraiser far and wide. I met a fellow last night who is a supporter and a violin maker, and he got excited about a show which let listeners hear the world's finest instruments played by masters, and he as a violin expert would talk about what makes those instruments sound so good. Then I met another person who wants to interview big thinkers, philosophers, scientists, artists on air. What's your idea for a compelling show? Let's start dreaming now. Here is a survey if you have not yet offered your input (around half of you have, thank you): Community Radio Survey.

Posted on September 1, 2017

Posted on September 1, 2017

Here is a video testimonial from Brett Taylor, Cappy Israel, and friends... expressing why they support this effort. Why Support Community Radio For Santa Cruz?

Posted on August 31, 2017


Posted on August 31, 2017

Dear Community Radio lovers,
I was up in the Corvallis/Eugene area earlier this month and they have a fantastic station, KRVM, which plays all kinds of roots music and has all local volunteers. I got inspired thinking about what this station will sound like, a truly local sound for Santa Cruz.

Thank you for your ongoing support for the dream. As the national news gets more astounding and confounding, the need for a radio gathering place to celebrate the strength and diversity of our wonderful area seems all the more urgent.

We are sitting at just under $63,000 to go to purchase 90.7 FM which remains available. After a summer when many in our core team of five have been out of town, we are reconvening and returning to this effort with your help.

We've had some large donations that boosted us to this stage, and now we need to pick up the momentum again.
How can you help? (thanks for asking! :))

Fundraising and publicity. Hold a house party and invite friends. Make a pitch at your local grange hall or rotary club or music venue. We can supply the information, be it slides or fliers, and also come along to meetings to help pitch the project. The other way to help is with getting the word out through social media and newspapers. Write a letter to the editor with our link. Give people the URL for this fundraiser online, and/or send out a few emails, make a few phone calls. We have over 1500 people on our email list, and of that number, just under 300 have given. So, if you have folks who haven't heard about this yet, now is a good time to let them know about this. One of our $50,000 donations happened from one conversation between friends. You never know who wants to help...If just 100 people give $1000 we will be at our startup goal of $300K. If even half of the people who have given already get one other donor, that will get us so much closer. Thanks so much to all who are patient with this (longer than expected) process, keeping our eyes on the prize.

We are reaching out to some partners in the nonprofit world who may want to join and/or support our efforts. We'll keep you posted on those conversations as well as how the fundraising is going. Meanwhile, if you want to volunteer, please contact either myself ([email protected]) or Mathilde Rand ([email protected]).

In community,

Rachel Anne Goodman

About the Organizer

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