A crowdfunding cause that draws media attention and gains coverage will significantly heighten awareness of your campaign and can exponentially expand donation potential. Members of your community who may not have known about your cause will likely want to contribute, especially if they are familiar with the beneficiary. Before considering whether you want to reach out to media, realize that you and the beneficiary will be put in the spotlight, so make sure that all parties involved are comfortable both being interviewed and having the story broadcast. In addition to using social media to ensure your fundraiser reaches as many people as possible, utilize the following tips to promote your campaign to local media.
Stories that appeal to the local demographic are more likely to be picked up by newspapers, magazines, bloggers and T.V. stations in the area where the beneficiary or organizer lives or where the incident occurred.
Journalists expect to receive information that follows a specific structure, which they can evaluate at a glance to see if it meets their initial news criteria.
Sending your press release via email is the first step to possible media coverage but there’s more work ahead.
With persistence, you just may land a spot on the evening news or the daily edition of your local paper. Above all, constant follow-up is key.
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“The best way to find yourself is to lose yourself in the service of others.” - Gandhi