As many of you already know, silent auctions are a great way to raise money and boost the proceeds of your fundraising event. But while many fundraising hosts use silent auctions to help raise more money, they’re not optimizing their silent auction to perform at its highest level.
In this post, we’ll tell you exactly how to increase your proceeds by realizing the benefits of mobile silent auctions.
But first, let’s take a few minutes to describe what a mobile silent auction is…
In general, a mobile silent auction uses online and mobile capabilities. This means that your silent auction will have both an online page customized for your auction, as well as a unique phone number. After your silent auction is set up, guests can simply navigate to your online page to view your items, read descriptions, and see up-to-date information on highest bids. From there, they can either bid online or submit their bids via text message. Bidders receive instant notifications when they’ve been outbid, as well as when they win an item. Finally, users can check out directly from their devices to make payment.
By using online and mobile technology, your next mobile silent auction will not only provide a great experience for your donors and help you raise more money, but it will also make event setup and organization easier and less stressful! Without further ado, let’s get into the benefits of mobile silent auctions.
Ease of Use
While it may be obvious, fundraising technology has undoubtedly made the silent auction easier for your donors. Whether it’s a visually appealing and optimized silent auction webpage or text-message bidding, innovative tools for mobile silent auctions have quickly replaced their physical paper counterparts.
This means that your event guests and supporters will spend less time figuring out how to donate to your cause and place their bids, and more time enjoying your event or connecting with your cause.
Rather than walking back and forth from their table to the silent auction section of your event, guests can continue their conversations or listen to your event speakers. With a simplified donation process comes a much better experience. These improved experiences are crucial to developing prolonged relationships with your donors in order to more significantly support your cause.
Another major benefit offered by mobile silent auctions is their accessibility. Because of their mobile nature, online/mobile silent auctions are accessible to your entire audience, not just those who can attend your physical fundraising event. Anyone with internet access or a cell phone can now become a close supporter of your cause. Better accessibility means increased convenience for your donors, reducing another barrier to donation and increasing your overall proceeds!
In a similar fashion, mobile silent auctions also offer your donors much more flexibility in terms of how they can participate. Instead of being restricted to a physical venue or having to clear their calendars each year to attend a fundraising event, donors can support you from anywhere, at any time. This means that donors who may have moved across the country can still bid in your silent auction, and they’ll still receive outbid notifications along the way! From a timing perspective, your supporters can also bid at any time, not only during the specific hours of your physical event.
In general, the benefits described above bring your traditional silent auction to the next level by making the experience easier and more engaging, along with allowing the auction to appeal to a larger audience. All of these benefits together result in a more efficient and effective way to raise money for your cause.
But while these benefits are amazing for your donors, there are also many benefits for fundraising campaign event hosts!
A Special Note for the Hosts
Some of the improvements discussed above for your supporters also apply to fundraising campaign organizers and event hosts. Say goodbye to paper bid sheets, donation forms, and all of the hassle and mess that goes along with maintaining them! Instead, look forward to having all of your bidder information neatly organized online and available for analysis or download.
Furthermore, mobile silent auctions will greatly improve the checkout process for your event. Because most mobile silent auctions are enabled for credit card processing, your guests can check out directly from their mobile devices, meaning they simply need to stop by the prize table to pick up their item(s), bypassing long lines for payment. On the host’s end, most mobile silent auction platforms will immediately show the host when an item winner has paid, updating the information in real-time and making it easy for hosts to keep checkout organized.
We hope that you’ve found these benefits to be useful as you plan your next fundraising event – hopefully they will make the donation process easier for both you and your supporters, resulting in higher proceeds and an improved experience!