Spreading the word is a core function of Twitter, which makes it an ideal place to raise awareness and support for your online fundraising effort. With our tips, it’s simple to learn how to use Twitter to help meet and exceed your crowdfunding goals.
1. You Can Use Your Own Account for Online Fundraising Tweets
Twitter presents users with a fast pace of communications and a vast amount of new content at all times. It’s expected that people will post about diverse topics regularly. If you already have a Twitter account, there’s no reason to start a new account dedicated to your fundraiser. Instead, include messages about your cause in the variety of content you tweet.
In each tweet related to your cause, include the URL of your YouCaring fundraiser page to give viewers a quick path to make online donations.
2. Tweet at a Reasonable Rate
Time your online fundraising posts thoughtfully. People will lose interest in the idea of supporting your cause if the pattern of your tweets appears robotic and repetitive. A post an hour, or several identical tweets in a row, will likely cause recipients to feel like they are being spammed. Just tweet at a reasonable pace. For comparison, look at a few people you follow to get a feel for what frequency makes sense and feels right for you.
3. Paint a Picture with Your Crowdfunding Tweets
The sum of your Twitter posts should offer a collage of information, not sound like a broken record. Always seek to add value to peoples’ Twitter feed. Vary your messages to share a range of details and images that make people want to discover more of your story. It’s fine to reuse a crowdfunding tweet, over time, as long as it does not start to sound repetitive.
Build understanding and interest by talking about more than what you are doing. Share stories about causes similar to yours. Identify a particular area of your experience that you can offer others, such as brain cancer, tuition fundraising, animal rescue, or caregiving. When you tweet, seek to serve others by developing a respected voice and rallying around people in related situations.
4. Catch Attention with an Inspiring Hashtag
Hashtags can be a catalyst for a cause to go viral. A great hashtag will make your online fundraising effort easy to share and easy to find, and provide a shortcut to connect with people emotionally.
Develop your hashtag by choosing a few words that present your cause succinctly while being clever, inspirational and specific.
Conduct a quick online search, in case it’s already a popular pick.
Feature it in tweets, blog posts, social media messages and on your fundraiser page.
For more about hashtags, read our blog post about how to use social networking for fundraising.
5. Find Birds of a Feather
Search by keyword or hashtag to discover Twitter users who are influential in your space or those who are going through a similar situation. Follow them to show support. Connect by retweeting or “Favorite” messages that resonate with you. You can also respond to their tweets or message them directly. Be conversational and offer feedback that shows you care; being kind and engaging is as important in making friends online as in person. These actions often lead people to follow you, support your cause, and help spread awareness.
6. Make It Simple to Spread the Word
Keep it under 140 characters total (including spaces!) to enable people to retweet your entire message quickly and easily. Nearly all Twitter users look for information they care to share with followers. Your best approach: Create tweets that invite empathy through vibrant words, images and videos. To explicitly request that others share your post, “please RT” is sufficient.
7. Be Respectful about Tagging Others
If you get the urge to tag influential people and celebrities on Twitter in order to promote your cause, don’t be hasty. Definitely avoid sending nearly-identical tweets, in which the only difference is which people you tag. They rarely generate interest and end up looking like spam. If you are certain of the need to reach someone famous, proceed with caution. Do some research to identify what causes matter most to them. Then reach out with a message that is creative and demonstrates that you have done your homework.
Are you ready to help someone you know get funding online? Create Your Free Fundraiser today! For more tips to make your online fundraiser a success, follow YouCaring on Facebook, Twitter and Google+.