Hurry Up and Fundraise!
Need to get your fundraiser off the ground in a hurry? Or just looking for an awesome idea to help you reach your goal?
One of the keys to raising money quickly is getting friends and family to donate the very first time they visit your campaign page, rather than thinking, “I’ll look at this more later.” In short, you need to create a sense of urgency. With that in mind, we present you with seven quick and effective crowdfunding ideas that can help you kick your fundraiser up a notch—pronto!
1. Add special dates within the campaign
Here’s a proven way to give a crowdfunding campaign a boost. Do any of the numbers between 1 and 31 have a symbolic connection to your campaign? Perhaps the age of the beneficiary? An anniversary or birthday? Mark that date on your calendar and make a special fundraising push on that day—ask everyone to give $15 on the 15th, for example. The date isn’t the final deadline for your campaign, but a special day within your larger campaign.
2. Post updates showing how you’re using the funds
Don’t underestimate the power of updates. When potential donors see updates on your campaign page, they re-engage with your goals, creating a great opportunity to bring people into your ongoing story. Every time you thank your supporters or include them in your updates, potential donors will see how they too might become part of your story.
One mainstay of updates is to show how you’re spending the funds you’ve received so far. (A great example of this: the campaign Crossing Oceans for Friendship.)
Sending fundraising updates to supporters shows them how productive you’re being with their donations—and it may just inspire them to give again, or to share your campaign with a friend. Remember that each time a supporter shares your campaign on Facebook, it makes an average of $37 for your cause.
3. List your expenses in the description
Clarity and brevity are key to getting others to act fast.
A list of expenses gives people a clear example of what you need and why you need it—and that can help them wrap their heads around the challenge you’re facing. In your fundraiser’s description include an itemized list of the expenses you’re raising money for. For example, if you’re raising funds for a medical procedure, list the cost of the procedure itself along with all related items—transportation, medication, rehab, lost income, childcare, copays, etc.
People who might otherwise wonder why you need so much money will quickly see exactly why you need it. Listing your expenses also helps people realize how much their donation could really help—when they see what the amount they’re donating will pay for.
4. Slow your rollout to get a boost
It may seem counterintuitive at first, but people who know you less well are more likely to make a donation if they arrive at your campaign page and see that you’ve already raised a sizable portion of your goal. Therefore, we recommend sharing your fundraiser with your inner circle of family and close friends first, building up donations from that inner circle before you share it more widely on Facebook, Twitter, etc.
5. Set and extend deadlines to create urgency
Alas, deadlines are often the only thing that motivates some people. To take advantage of this (admittedly frustrating) quality, try launching your campaign with an aggressive deadline. Doing so can make people more likely to donate the first time they see your request—since there isn’t much time to do it.
Don’t just set your deadline and forget it, though. As it approaches, remind people who haven’t donated of the deadline. And don’t panic—remember that you can modify the end date of your crowdfunding campaign on YouCaring at any time, with no cost to you. If you haven’t reached your goal by the day before your deadline, that’s OK. Notify people that the deadline has been extended. Repeat until you’ve reached your goal.
6. Focus on the why
To be clear and complete, your campaign description needs to answer five crucial questions: who, what, when, where, and why. When it comes to creating a sense of urgency, you need to focus on the why. If the reason for your campaign isn’t clear, people will often assume you have other options.
So be clear and straightforward about the why of your campaign: What will happen if you don’t raise these funds right away? What would be the negative consequences? What will you be able to do if you do raise the funds? And why is it so vitally important for you to raise this money right now?
Fundraising, fast and furious
Raising money quickly comes down to having a campaign page that is clear, tells people why you need the requested funds now, shows how the money will be spent, and creates a sense of urgency. Do all of this and combine it with some or all of the techniques we share here, and you can meet your fundraising goals quickly.
At YouCaring, our free online fundraising platform makes it easy to raise money for your fundraiser, and we never take a penny of the money you raise. Look at our website for more fast fundraising ideas and helpful tips—or start your fast and free YouCaring fundraiser ASAP.