The easiest way to more than double your donations is to create a video for your campaign. Our data shows that fundraisers with videos raise 70 percent more money.
You don’t need to be an expert to make an attention-grabbing video. All you need is your computer or phone to get started. The following tips will help you wow donors with professional-looking video.
Key Information to Include
Every video should hit a few key points to give viewers context.
- Who is the fundraiser beneficiary?
- How much money are you raising?
- What will the funds be used for?
What Story Are You Telling?
Video is a creative way to connect with donors, so we’ve outlined three video types with the highest response rate. Use these as inspiration or create your own video concept.
1. Telling Your Story
Open up and let viewers get to know you and what you need. Donors will form a deeper connection if you tell your story honestly.
2. Telling Someone Else’s Story
If you are raising money for someone else, or perhaps an organization, then your video should reflect that. Introduce viewers to exactly what they will be helping by donating to your cause.
3. Challenge Your Donors
Invite donors to participate in a challenge. For instance, everyone remembers the ACL Ice Bucket Challenge. Your fundraiser is more likely to go viral if there is an engaging and fun challenge connected to your cause.
*Make Note: You must upload your video to YouTube or Facebook before you can add it to your campaign page.
- For a deeper dive into the power of video on crowdfunding read this article.
- If you are looking for inspiration check out YouCaring’s YouTube.
In Day Four you will learn the best practices for sharing your campaign.