The easiest way to more than double your donations is to create a video for your campaign. Our data shows that fundraisers with videos raise 70 percent more.
You don’t need to be an expert to make an attention-grabbing video. In fact, your computer or phone can capture the footage. But before you get started, make sure you have a plan. The following instructions will help you woah potential donors with a well-crafted video.
Key Information to Include
Every video should hit a few key points to give viewers context.
- Who is the fundraiser beneficiary?
- How much money are you raising?
- What will the funds be used for?
What Story Are You Telling?
There are endless creative ways to connect with donors through a video. Below we outlined the three types of videos that donors respond to the most. Feel free to use these video blueprints or come up with a video concept of your own.
1. Telling Your Personal Story
Offer viewers a chance to get to know you and your need. Although it might feel vulnerable, donors will forge more of a personal connection with you if they can see and hear you talking honestly about your need.
2. Telling Someone Else’s Story
If you are raising money for someone else, or perhaps an organization, then your video should reflect that. Introduce viewers to exactly what they will be helping by donating to your cause.
3. Challenge Your Donors
Invite donors to participate in a challenge. For instance, everyone remembers the ACL Ice Bucket Challenge. Your fundraiser is more likely to go viral if there is an engaging and fun challenge connected to your cause.
*Make Note: You must upload your video to YouTube or Facebook before you can add it to your campaign page.
- For a deeper dive into the power of video on crowdfunding read this article.
- If you are looking for inspiration check out YouCaring’s YouTube.
In Day Four you will learn the best practices for sharing your campaign.