We found that fundraisers with 20 or more updates had a high chance of raising more than half of what they asked. Don’t miss out on an opportunity that will help you raise more money.
Your campaign will evolve and you should keep supporters in the loop. And every update you post will send an email to your supporters, bringing them back to your campaign and reminding them of your story.
What Do I Share?
Share News on Beneficiary
Keep donors informed about the progress of your fundraiser or the beneficiary. Medical fundraisers often keep donors in the loop about how treatment is going.
Getting close to your fundraising goal? Update your donors on your progress to share your excitement. People may donate again if they see that your goal is in reach.
Invite Your Supporters
If you are hosting an offline fundraising event to augment your online donations, an update is the perfect place to invite your supporters to join. Make sure to include details of the event.
When You Use Donations
If you have started using the funds, then share what they are being used for and how it is helping your overall cause.
Fresh Campaign Content
Share an update whenever you add something new to your campaign, like a video. Or if your campaign was featured in the news, share the story with your supporters.
The next step is to learn how to expand your social reach. Lesson Ten is all about building your community.