There is a little known secret in fundraising; gratitude pays off. Research reveals that if you thank donors in a timely manner, they are more likely to donate again later.
For the greatest impact, send a thank you within two days of receiving the donation. Luckily we have a built in thank you experience to keep you organized.
Using YouCaring’s Thank You Experience
- Login and click on ‘Manage Fundraiser.’ Then click the ‘Supporter’ tab located on your dashboard.
- Here you will see a list of every person who donated. To the right of each name you are given the option to send a thank you, either via Facebook or email.
- After you have thanked a donor, your list will reflect that, so you know who you have already sent thank you’s to.
How Do I Write a Thank You?
This step is key if you want to land future donations. Donors like to be acknowledged for their contribution. So, when writing your thank you’s include the specific amounts each person gave.
Express what type of impact a donor’s support had on your cause, both monetary and emotional. Use this how to guide for writing a donation letter if you get writer’s block.
A sure way to turn donors off is by using words that they don’t know. Speak to donors in a way that is both easy for them to understand and genuine.
- If you want to go beyond an email, check out these 20 affordable ways to say thank you to donors.
Day Six marks the halfway point of our crowdfunding lessons. Tomorrow you will learn how to model your campaign after our success stories.