Once you have completed building your campaign from head to toe, it is time to share it. Master the art of sharing to ensure that your campaign gets a lot of attention.
How Do I Share?
After you create your fundraiser, you are prompted to share it for the first time via Facebook, Twitter, and email. Take this time to introduce people to your campaign. And remember that this won’t be the only time you share.
Facebook is a community of 1.7 billion-plus active users that are waiting to be touched by your story. Not to mention our data reveals that every share helps you make $37.
Share a quick tweet about your new campaign. Our research shows that fundraisers shared on social networks raise five times more than those that don’t.
In your first round of sharing email your family, friends, neighbors, and coworkers to introduce your campaign. With YouCaring you can send mass emails all at once.
What Should I Share?
Write a simple email that introduces why you are raising money that links to your campaign. Be humble in your ask and avoid using forceful language.
For Social Media
Be Clear With Your Ask
Make sure that you include all of the possible ways someone could help, like donating or sharing. So if someone can’t give, they can still help by sharing it.
YouCaring Sharing Center
One share is not enough. After your initial share, it is important to keep at it. Login to your YouCaring account and make your way to your dashboard. There you can see a tab specifically for sharing. YouCaring offers five different ways to get your campaign noticed.
1. Create a Facebook Life Event
Facebook Life Events get more visibility than regular posts. Check out this resource for a step by step instructions.
2. Share on Facebook
Our research shows us that Facebook shares are valuable. Create posts that are uplifting and honest. You will learn more about the nuances of Facebook use in lesson seven.
3. Post an Update
Keep your supporters up to date with the current status of your campaign. If you’re unsure of how to write an update, lesson nine will outline our advice based on our research.
4. Tweet Your Fundraiser
Twitter has a 140 character limit, so stay concise and to the point. Always link to your campaign and include a call to action that encourages more sharing.
5. Share by Email
After your first email, consider sending out a newly crafted email a few weeks later. This may remind people who wanted to donate after your first email but maybe didn’t have time.
Lesson Five is all about thanking donors, which can help you land more donations in the long term.