If you want to get your story in the spotlight, then write a press release. Getting press coverage is the best way to ensure that your cause gets the attention it deserves. Follow these steps to write a press release that will land you a news story.
Do Your Research
Research local media outlets that write about topics that relate to your cause. Make a list of reporters to reach out to. Pitch your story in a way that will appeal to press. Brainstorm how your cause could be considered newsworthy, find your angle, and target a specific audience.
Write a Press Release
You want to hit key points like who you are and why you are raising funds. But most importantly, you want to convey to the reader why they should care. Start with a hook that catches their attention, then work on filling in the details. Make your story relevant to their lives.
Make the Final Edits
Remember that your press release should have a professional tone and use formal language. Always edit your work to check for grammatical or spelling mistakes. It can’t hurt to have multiple eyes looks for inconsistencies, so ask a friend for help.
Submit Your Work
First, send your press release to your list of reporters. Then consider sharing it on a press release distribution platform to widen your reach. There are several sites where you can submit yours for free like PRLog or OnlinePRNews.