Photos are key to your fundraiser’s success. In fact, fundraisers with five or more photos raise twice as much as those that do not. But how do you know if your photos will compel people to give? Here are some key things to consider.
Nail the Lighting
You don’t need a fancy camera to take eye-catching photos. Focus on taking pictures that are well-lit so that they are clear and engaging.
Showcase the Beneficiary
Matching a face to a name can be humanizing for someone reading your story. And once that connection is made, donations are more likely to follow.
Images help to give readers an understanding of why help is needed. Take pictures of the people and places directly involved in the fundraiser.
Before adding a photo, ask yourself:
1. Does the photo look blurry?
If it does to you, then it probably will for others too. Stick to high-quality photos to make the biggest impact on potential donors.
2. Is the photo a sufficient size?
At the minimum, your photos should be 560 pixels x 420 pixels. However, we recommend using photos with more than 1,200 pixels wide for the most desirable results.
3. Are you providing variety?
Make sure your photos are of differing people and subjects in order to pique donor interest. You want your photos to build context for your story.
- Having trouble changing your main photo? This blog will help.
- Read this article to get National Geographic’s advice on what makes a great photo.
- Learn how the best way to crop a photo for your fundraiser from a video in this blog.
Make sure you check your emails tomorrow for Day Three to find out how to drive donations with a campaign video.