Going above and beyond sharing your fundraiser can help you reach your goal much faster. After today’s lesson, you’ll be one step closer to becoming a ‘Marketing Guru’ with helpful tips and strategies on how to market your fundraiser.
Choose Your Objective
Facebook offers users a variety of advertising goals. Two key options to note are “Boost Your Posts” and “Send People to Your Website.”
1. Boosting Your Post
To boost a post means to advertise on a post that has already been posted previously to your page. For organizers who have already posted links to your fundraiser on your Facebook page, use this approach.
2. Send People To Your Website
If your fundraiser has just begun and you want to start advertising right away, choose the “Send people to your website” option. You will create this ad from scratch, and follow the next three steps for a seamless and profitable process.
Target An Audience
Now that you have a goal, who should you target? On Facebook, you can focus on location or specific characteristics, such as gender, age, and interests.
Set a Budget and Schedule
In the budget and scheduling section, decide how much you want to spend on your ad and how long it will run. You can also choose whether to pay per day or set a lifetime budget for your ad campaign.
Collect Quality Photos
High-quality images help the reader develop empathy and compassion for your story. Selecting an eye-catching picture will inspire readers to lend their support towards your fundraiser.
Monitor and Analyze Your Ad Performance
The most efficient way to tell if your ad is performing well is to head to your Facebook Ad Manager page. Here you can see the data collected from each ad that you ran.
Use Tests to Perfect Your Ad
Analyze your ad performance most effectively by testing different ads that link to the same fundraiser. This way, you can discover which photo or captions generated the most clicks to your fundraiser, thus producing the most donations.