Today’s lesson will go over a proven strategy to grow your campaign’s reach. A Facebook Business page helps fundraisers cultivate community easier and faster because everything you need to market your campaign is in one place.
How to Create a Facebook Business Page
- Click here to create a page
- Add your campaign name
- Pick ’cause’ for your category
- Click ‘create page’
- Then add content like photos and a description. Make sure you add your campaign link.
Build Out Your Audience
Connect With Your Networks
Share with your personal network and donors that you have created a Facebook business page and ask them all to “like” the page.
Interact With Other Pages
This page is a community building tool. Connect with other pages that are similar to yours. Start a conversation with a comment to form a relationship.
Post Engaging Content
People are more likely to “like” your page if they are intrigued by its content. You can start by sharing other people’s posts that you find inspirational or compelling.
Day Nine will teach you how to reengage donors with updates. Communicating with your supporters is a sure way to solidify continued donor support.