Photos are key to your fundraiser’s success. In fact, fundraisers with five or more photos raise twice as much as those that do not. But how do you know if your photos will compel people to give? Here are some key things to consider.
You don’t need a fancy camera to take great photos. Just make sure pictures are well-lit and not blurry.
Showcase the Beneficiary
Match a face to a name for potential donors. Once that human connection is made, donations are more likely to follow.
Give the Full Picture
Images help to show readers why help is needed. Take photos of the people and place that are part of the fundraiser.
Before adding a photo, ask yourself:
1. Does the photo look blurry?
If it does to you, then it probably will for others too. Stick to high-quality photos to make the biggest impact on potential donors.
2. Is the photo a sufficient size?
At the minimum, your photos should be 560 pixels x 420 pixels. However, we recommend using photos with more than 1,200 pixels wide for the most desirable results.
3. Are there enough photos?
Make sure to have photos of different people and subjects. Variety will help tell your story and create interest.
- Read this article to get National Geographic’s advice on what makes a great photo.
- Learn how the best way to crop a photo for your fundraiser from a video in this blog.
Your campaign is a place to share your story with others. Tomorrow we’ll teach you our best tips on how to write your fundraiser description.