When Hurricane Harvey hit on August 27, Americans weren’t prepared for the most catastrophic storm in Texas history. With an estimated 450,000 Texans expected to seek disaster assistance and with damages costing up to $180 billion, Houston needs all the help they can get.
One of the first public figures to jump in and help Houston residents in their time of need was Texans defensive end JJ Watt, who started the Houston Flood Relief Fund with an initial goal of $200,000. That goal was surpassed in less than two hours and the campaign reached $20 million in just over a week, officially becoming the largest charitable crowdfunding campaign in the industry’s history.
Thanks to JJ’s promotional efforts and active outreach on social media, donations poured in from supporters all over, including Ellen DeGeneres, Walmart, Guinness, Tennessee Titans owner Amy Adams Strunk, Green Bay Packers, Houston Rockets’ Chris Paul, New England Patriots’ Tom Brady, Los Angeles Rams’ Andrew Whitworth, Shark Tank Host Lori Greiner, and Drake who recorded a video urging his fans to give.
Donations from people all over the country, most of which are $100 or under, aren’t slowing down. With over 180,000 donors and counting, this campaign proves compassion is real.
Watch JJ’s campaign timeline in this video.
Donate here to support the victims of Hurricane Harvey.
In addition to JJ Watt’s campaign, YouCaring is now supporting over 1,000 active Hurricane Harvey relief fundraisers.
Looking for more ways to help? Read six steps to running a successful disaster relief fund.