Throughout your crowdfunding experience, you will accumulate a list of donors who have supported your cause. One of the best ways to maintain their interest in your fundraiser and show your gratitude is to take the time to thank your donors. Posting updates on your campaign page from time to time thanking your supporters is a must. Surprising some of them—particularly family, friends and others when contact details are available—with a personal thank you letter or card is even better.
The art of letter writing has been put on the back burner as a result of communication practices like email and texting. It is time to bring letter writing back to its glory days. Not to mention there is scientific evidence proving that that writing a letter to show your gratitude is good for you. A Forbes article illustrates the benefits of saying thank you, which include increased physical and mental health, higher self-esteem and improved sleeping patterns.
Producing a proper donation thank you letter requires careful consideration of both your cause and the recipient of the thank you letter. We have put together some helpful hints to get you on the right track.
Five Tips for Writing an Awesome Thank You Letter for Donors
1. Be Punctual
When someone donates to your campaign it is the beginning of a conversation. Being prompt in sending out thank you letters will prove to your donors that you are dedicated to your cause and grateful for the help. Not only will a personalized thank you letter impress your donors it will also show them that you are organized in your efforts. Also, if someone donates to a cause and receives a personal thank you letter shortly thereafter, they are more likely to remember your cause and could potentially donate more in the future.
2. Craft and Organize Your Content
Being prompt in your response doesn’t have as big of an impact unless you have powerful content to match. Instead of relying on simply saying “thank you” to donors, brainstorm some ways to make your letter come to life. Try starting with a lasting image or anecdote to intrigue your donors right from the start. Remember, you want to highlight your sincerity so speak from the heart and don’t be afraid to touch on emotions by explaining what their donation has meant to you. You can even add photos to give donors a sneak peak into your cause and what how it is impacting a person or community. Stay away from long sentences that ramble and avoid using complicated jargon that the donor may not be familiar with. Focus on maintaining a warm tone instead of a professional one. Ultimately, the thank you letter should be three paragraphs or less.
3. Inform Your Donors
An important part to touch on in your thank you letter is exactly how the donation has contributed to your cause. Show that your donors have made a worthwhile investment by including things that the money has helped your cause accomplish. You should also keep your donors in the loop about future plans, such as your potential next fundraising initiative. If you are hosting any fundraising events or donor appreciation parties, then use the thank you letter as the place to invite them. Here, you want to focus on showcasing your gratitude that your donors saw potential in your cause and took action by giving funds. You may also include your contact information in case any donor has questions for you.
4. Add a Personalized Touch
Here is where you want to put some extra effort into making your donor stand out. First, you should make sure that your thank you letter is written in first person and is personally addressed to the donor with their full name. This will indicate that you have taken the time to write a thank you letter to each person who has contributed to your cause. To further personalize it, include their donation amount and personally thank them for their contribution. Also, if you have a blog or a Facebook page that chronicles the daily happenings of your cause then include a link so donors can continue to stay up-to-date on the amazing things you are doing.
5. Reread Your Letter
To ensure that your thank you letters are well received by donors make sure to edit and spell check every word you write. Even though you want your thank you letter to sound friendly, you want the writing to remain professional and without errors.
Exploring New Mediums
Now that you are versed in how to create a well-written thank you letter, take some time to explore the different mediums you can potentially use. Traditional letters on plain paper or inspirational cards that are blank inside are always options, but technology offers creative new ways to show your appreciation.
Thank your donors today. It’s a great way to keep spreading kindness!