Leveraging social media is an important element in making your crowdfunding efforts successful, but how do you tailor your voice on each platform to receive the most profit? Each platform works differently in their own ways, but each can provide a boost in donations for your YouCaring fundraiser if used accurately.
Even though Facebook does not limit how much you write in each post, it is best to keep each post short and concise, according to Post Planner. If you’re already active on Facebook, you can imagine that users tend to scroll through timelines and don’t pay much attention to lengthy posts. Since people now have shorter attention spans than goldfish, keep your message short and to-the-point so friends feel compelled to read it and donate.
Unlike Facebook, Twitter has a set limit of 140 characters per tweet. While many people tend to think this is a negative, this allows for brevity and pertinent messages across the platform. Recently,Twitter announced that pictures, videos, GIFs and other forms of media will not count towards the 140 character limit, so add tons of pictures and videos to your tweets bring your fundraiser’s story to life!
Instagram is a platform that revolves around photo and video sharing. If you have eye-catching images or strong videos to share with your community on your fundraiser, this is the platform for you! To give your posts even more attention, create short caption to give your photo or video more depth. You can also try leveraging related hashtags to broaden your post impressions.
Similar to Instagram, this platform revolves around sharing videos and bringing stories to life. Let the videos you upload speak for themselves and explain your story, but add links to your YouCaring fundraiser in the description for a clear call-to-action, along with tags so others can easily click to your video on the platform.
Pinterest is a platform that also centers around photo sharing. However, pins are searchable through the text associated with them, so use keywords and even extend your message beyond a few sentences. Pinterest breaks down how to create great pins and boards and explains that great pins are helpful, beautiful and tasteful. Don’t forget to add your YouCaring fundraiser link in the appropriate section!
Leveraging each of these social media platforms in their own, unique way will help make your fundraiser as successful as ever. Download our free Crowdfunding Social Media Checklist today on steps for success and to begin spreading the word about your cause on social media.