When designing a fundraiser on YouCaring, you are given the opportunity to create a custom URL.
Using a personalized URL is a strategic marketing technique. Imagine someone scrolling through Facebook and stumbling upon a link to a fundraiser posted on their neighbor’s status. Instead of seeing a string of random letters and numbers that are usually found in a URL, your custom link may read something like this: YouCaring.com/SupportforTomsRecovery. Even just this small bit of information embedded in the URL gives the person scrolling through Facebook context regarding what the fundraiser is for, triggering them to click on the link to find out more.
Learning how to use a custom URL for your fundraiser is just one more way to distinguish your campaign from others. The result is a link that you can send to friends and post on social media that is tailor-made for your fundraiser.
Taking advantage of personalization
1. Appeal to the eyes
When considering your fundraiser’s online presence, it is important to pay attention to how your custom URL will look aesthetically. Generally, the first thing that any potential donor will read is your fundraiser’s URL, so you don’t want to overcomplicate it. Keep it short while also being relevant to your cause. If possible, include who and what the fundraiser is for to paint a picture for potential donors and try to avoid words that are commonly misspelled. The idea is to craft a custom URL that is short, relevant and memorable to encourage sharing.
2. Keep it consistent
Another important aspect of having a custom URL is keeping it consistent throughout all social media channels. For example, Facebook, YouTube and Twitter also allow users to generate their own personalized URL. So if you create social media pages for your fundraiser, remember to maintain the same custom URL for each platform. This will deter any unforeseen confusion and help boost your fundraiser’s online image, conveying a level of professionalism that builds trust.
3. Share, share, share
Leverage any and all existing online and offline resources. You can share your URL on Facebook, Twitter, LinkedIn, email, online forums, handwritten letters, word of mouth and even your neighborhood bulletin board. This URL is the key to spreading your campaign throughout your social network and your friend’s social networks. Every time someone shares your link it is seen by more people who may develop compassion for your cause.
Steps to create a shortened custom URL for your fundraiser:
1. Log into your dashboard by clicking “Log In” on the home page (YouCaring.com).
2. Click “My Account” in the top right corner of the screen.
3. Click your name in the top right corner of the screen.
4. Select “View My Profile” to view the list of fundraisers on your account.
5. Click “Manage Fundraiser” on the fundraiser you’d like to edit.
6. Select the “Edit Fundraiser” tab located on the left side of your screen.
7. Scroll down and click “Set a custom URL”.
8. Enter your custom URL and select “Next”.
9. Confirm your custom URL by clicking “Yes”.
10. Create a short and memorable link to your fundraiser. Make sure you enter exactly what you want because once you’ve set your custom URL, it is permanent.
Please note that you can use letters and numbers, but spaces are not allowed.
Optimizing your fundraiser on YouCaring
Developing a URL exclusively for your fundraiser will enhance your campaign’s branding. What may seem like a small change can have a large impact on how your fundraiser is introduced and spread throughout the world of potential donors.
Log on to YouCaring to make your own custom URL today.