For some people, the word crowdfunding may have connotations associated with entrepreneurship, but this assumption would be dated and false. Crowdfunding has grown to encompass a broader range of possibilities, including personal needs. Medical crowdfunding has emerged as a prominent and effective way to raise necessary funds for medical expenses, including starting or expanding a family.
When an individual or a couple decides to have a baby but struggles with natural conception, they often seek the aid of fertility treatment like in vitro fertilization (IVF). However, the cost can be a financial burden. Crowdfunding provides an effective means of drumming up support from family, friends and others.
Before starting your campaign for IVF, explore some of our helpful hints to get you on the path to fundraising success.
According to a recent report by Reproductive Medicine Associates of New Jersey, Millennials are choosing to have children in their early to mid-30s, which is much later in life than previous generations. With this trend, the use of fertility treatments has become more prominent. According to the report, the use of IVF has increased 65 percent since 2003. One major obstacle for those considering IVF is that only 15 states in the U.S. have mandates for fertility coverage, so more people are paying out of pocket for treatment. The cost of IVF is another issue. It can be quite expensive, depending on the amount of cycles and whether a donor egg is used. An article in Forbes reported that on average in America, one IVF treatment cycle costs a minimum $12,000 out of pocket, not including consultations, medications and potential surrogate costs. Cue crowdfunding. It provides the necessary tools you need to reach your end goal—a beautiful baby. To help determine the approximate cost of IVF for your specific variables check out this IVF calculator.
Designing Your Campaign Blueprint
The potential reward of IVF is bringing a bundle of joy home at the end of your journey. Behind every successful campaign is a carefully organized plan of action. Consider mapping out your fundraising objectives. This will include a goal amount, how you want to tell your story, what photos you want to share and whether or not you want to produce a video. While you gather the materials for your campaign page, remember to focus on telling your story honestly and clearly. Speak from your personal experiences. Make note that high-quality photos are critical for capturing potential donors’ attention, and creating a video adds another personalized touch that donors love.
Engaging Your Social Network
You may be surprised how far some of your friends’ social connections can get you, immensely adding to your campaign’s reach. After posting a link to your campaign on your social media channels, ask friends, family and colleagues to share it too. You want as many eyes on your campaign page as possible. Post updates frequently on your campaign page and social media pages. Include relevant news to keep donors in the loop and to showcase your gratitude. Attempt to engage your supporters by sharing messages of hope. To add your own spin to your campaign, come up with a hashtag that will allow others to follow your journey. Or you could consider creating a blog about your adventure, which will help maintain supporter engagement as well as potentially reach new audiences. If you keep supporters engaged, they are more likely to donate again or share your story with their social network.
Successful IVF Campaigns on YouCaring
After 20 months of trying to conceive, Sarah and Brett Fox decided to try crowdfunding to raise funds to pay for IVF treatments out of pocket. With an overwhelming response from friends, family and strangers, the couple was able to go through with the IVF treatment. By November 2015, they were pregnant and getting ready to bring their baby home.
For Rachel and Jimmy Langley, the journey to bring their baby home was long and difficult. After experiencing several miscarriages as a result of a common birth defect known as uterine septum, they began looking for other options. Their doctor recommended three cycles of IVF, which fortunately resulted in pregnancy. The couple had a baby boy Jan. 29, 2016, thanks to a successful campaign and a healthy pregnancy.
Launch Your Own Campaign
Try crowdfunding to help realize your dream of extending your family. YouCaring’s platform can help jumpstart your journey toward parenthood. Start your free campaign today.