French Bulldogs, more commonly known as “Frenchies,” are winning the hearts of many. The French Bulldog was named #6 in the American Kennel Club’s Most Popular Dog Breeds in America in 2015. Their growing popularity means there’s a growing number of Frenchies that need help, and that’s where The French Bulldog Rescue Network (FBRN) comes in to save the day.
The FBRN has a dedicated staff, committed volunteers and an ever-expanding network of Frenchie Fans. Together, the FBRN is rehabilitating and rehoming countless Frenchies in the United States and Canada.
We chatted with the FRBN’s Letitia Wallace about the organization, why its fundraisers are so successful and what advice she has for others looking to raise money on YouCaring.
1. Can you tell us about the French Bulldog Rescue Network and your mission?
FBRN’s mission is to rescue, rehabilitate and rehome French Bulldogs in need from commercial breeding kennels, import brokers, public shelters, private rescue groups, owners or good samaritans. Our organization is composed solely of volunteers who nurture and foster these dogs as well as provide education and training. Our goal is to place healthy and happy French Bulldogs into forever homes.
2. You were able to reach your goal on your most recent campaign for Lyanna and Rhaegar in just 48 hours. What are the biggest factors that helped contribute to your success?
Timeliness and photos. We posted their story as soon as they came into our care and were checked out by our vet. And their pictures showed the public just how sick and pathetic they were. A picture speaks a thousand words!
3. How does the use of social media networks like Facebook benefit the French Bulldog Rescue Network? Do you use social media often to promote your fundraisers?
Facebook is our #1 marketing tool. It allows us to educate fellow Frenchie owners, share our foster dogs’ stories and ask for donations to help care for them, and feature Frenchies available for adoption while promoting adoption over buying from pet stores. Many people don’t realize that you can find purebred dogs in shelters and private rescue organizations, but you can.
And as a nonprofit with limited funds, we have utilized Facebook as a grassroots/word of mouth marketing platform. We have never once paid for sponsor advertising through Facebook, but our meaningful content has netted us almost 300,000 followers. And we have more than 55,000 followers on Instagram, all from sharing foster Frenchie photos.
4. How has utilizing YouCaring to raise funds benefitted the French Bulldog Rescue Network?
We have been able to raise funds fast for foster Frenchies that came to us with issues that required medical care with bills beyond our comfort zone. In addition to Lyanna and Rhaegar, there are many others.
5. What is the most important aspect of fundraising?
One of the most important aspects of raising funds for FBRN is transparency and legitimizing the need. Anyone can kick off a fundraiser. We’ve seen fundraisers out there that are scams, posting stolen photos of other dogs, or fundraisers hosted by people who have claimed tragedy but then turn around and post photos on their personal social sites of things they’ve just went out and purchased with their newly gained funds.
6. What advice would you give to others who are trying to start a fundraiser for their pet?
Share your clear and honest plea with a definitive call to action. When you’re asking strangers for money, you have to appeal to their hearts and let them know exactly how their donation is going to make an impact.
In total, the FBRN has raised more than $20,000 on YouCaring, which has helped save five Frenchies. If you would like to support the French Bulldog Rescue Network, you can in its most recent fundraising effort.
Follow the French Bulldog Rescue Network on Facebook here.