Congratulations on launching your YouCaring fundraiser. You’ve made the first steps in making a positive difference for your beneficiary, so what’s next? Sharing your story on social media is probably the most important aspect in hosting a successful fundraiser. We are here to help you find the best social media platform for your fundraiser.
Each social media platform performs in different ways, leverages diverse communities, and opens doors to limitless opportunities. Which one is the right match for your fundraiser? We’ve broken down the different platforms to help you decide which is best for your fundraiser to reach its full potential.
How it works: Facebook is the largest social media platform with an estimated 1.1 billion unique monthly visitors. It’s purpose is to connect you with friends, upload photos, and share the latest stories. Check out our post Facebook Fundraising 101 for in-depth tips.
How you can use it: Out of 424 YouCaring fundraiser organizers who were surveyed, 46.9 percent said Facebook contributed the most to their success. Facebook is the perfect platform to spread the news about your fundraiser, if you already have built a strong community of friends on the site. You can also experiment with reaching more and new audience members with Facebook advertising.
How it works: Twitter is a real-time engagement network that is commonly used to find news stories, ideas, and professional connections. Twitter sets a limit of 140 characters or less per tweet for brevity reasons. See our tips on how to use Twitter when fundraising.
How you can use it: If you’re looking to expand your story across multiple communities, Twitter may be the platform for you. Twitter allows its users to reach more people than just your followers with the use of hashtags. Choose from hashtags that correlate with your story. For example, if you’re hosting a Pet and Animal YouCaring fundraiser, choose hashtags such as #AdoptDontShop or #DogsOfTwitter, to make your tweets easily searchable. You can also get creative and make your own hashtag for your fundraiser, to help grow your audience and tell a story through multiple tweets. For tips on how to create a perfect hashtag, see AdWeek’s how to guide.
How it works: Instagram allows users to step into the shoes of photographers by enabling their ability to share photos and videos on the platform in an artistic way.
How you can use it: Similar to Twitter, Instagram can also help you tell your story to a larger audience. Instagram is based on sharing photos and videos, so collect high-quality images and clips to illustrate your story. You can also leverage relevant hashtags into these posts to reach new audiences, who may lend a hand!
Pro Tip: Don’t forget to add the YouCaring fundraiser link to your Instagram bio, so that when users come to your profile, they will be encouraged to click your link and potentially donate!
How it works: Pinterest allows users to organize and share photos of interest to them in numerous topic areas.
How you can use it: Pinterest can be used for more than organizing your ideas for your next home-cooked meal or DIY project. According to an article by Maximize Social Business, 80 percent of pins are repinned from other users’ boards. So if you offer original content, people will be willing to share. The platform is based on photos, so sharing high quality images of your cause with links to your YouCaring fundraiser page would benefit users. To make your pins searchable, add text to the photos to explain your story in at least 300 words. Social Marketing Writing explains that a study showed pins with a description at least this long receive more repins.
How it works: YouTube’s platform allows users to watch and upload videos either privately or publicly.
How you can use it: If you or a friend has a knack for creating video, YouTube is the tool for you! On YouCaring, fundraisers with a video make 70 percent more on average. You can easily create a YouTube channel, upload those videos, and start sharing with friends and family! Videos bring your story to life and grab your audience’s attention more easily than text. Check out our tips on how to online fundraise with YouTube.
How it works: Reddit is a social networking site where users can create original content from text or links for other users to discover.
How you can use it: Reddit is buzzing with many different communities that are useful to you. Find smaller niches, or subreddits, within the site that share a common interest. If you’re looking to join an established community without building one from scratch, this is the site for your fundraiser. Driving traffic from to your fundraiser page is made simple by writing about your story in a related subreddit.
Social media is an effective way to spread the word about your fundraiser and cause. Whichever platform you choose, we hope that you find success when sharing your fundraiser! For more tips on how to get started with promoting your fundraiser on social media, download our free Crowdfunding Social Media Checklist today.