Crowdfunding success occurs when people share their stories, testimonials, photos, concerns, joys, and sorrow on social media. Readers connect to honest stories about hardship and humanity, and only by connecting with your audience can you encourage donations and other forms of support. Sharing on social media can be difficult, but it allows readers to relate to you and your story, and most importantly, it brings donations and other support.
How To Share
Start by telling your story in the most direct, straightforward way you feel comfortable. Explain why you’re raising money, who will be impacted by your campaign, and what the reader’s support means to you. Include photos and videos on your campaign page, as well as any clarifying details that may help visitors understand your fundraiser. Then craft a catchy, succinct summary of what your campaign is about, and use that as the text for the posts you make to social media. You can’t tell your whole story in a Facebook status, so focus on providing enough details to make other people intrigued to want to know more. The trick to sharing on social media is to entice people to follow the link to your actual fundraising page. Focus on evocative images and details. You’re writing a status to convince people to look at your actual fundraiser, where you will hopefully convince people to donate. The status needs to entice people to click again.
What To Share
While the circumstances that lead you to start a crowdfunding campaign may be personal, try to share enough information for people to relate to your predicament and feel compelled to help. By allowing yourself to be vulnerable, you’re putting readers in the position of empathizing with your suffering. Only when people know what you’re going through can they offer kind words, donations or online shares to help your fundraiser succeed. Share photos, videos and anecdotes that will help readers get to know the main characters in your story, and make sure to include humanizing details about the people your money is going to benefit. Photos and videos substantially raise the level of funds, so include several to start, and include more of them with updates.
Where To Share
Social media is one of the most valuable tools available to assist you in your fundraising process. Share your fundraiser on Facebook, Twitter, Instagram, Tumblr, and any other social sites you’re active on, and encourage friends and family members to do the same. Consider organizing a social media challenge to encourage friends to enlist their friends to share, thus increasing the likelihood of your campaign going viral.
One example of an extremely successful social media challenge is the ALS ice bucket challenge, in which participants were asked to dump icy water on their head or donate to ALS research. Whether or not they completed the challenge successfully, participants were asked to tag a certain number of Facebook friends in a post and pass on the challenge to them! When you encourage friends to encourage their friends, your campaign has the potential to reach an exponentially higher number of people.
Update Until You Reach Your Goal and Beyond
One of the most crucial steps that separates successful campaigns from less successful ones is the update. Even after you’ve told your story, uploaded media and shared on Facebook, your job isn’t over. Throughout the fundraising process and after you’ve finished, it’s important to keep the people who donated to your campaign in the loop, by posting updates on the money you’ve raised and how it’s impacted your life. Thanking donors and opening up communication with them strengthens your cause and your connections. When you let people know about your victories and setbacks, you keep them invested in your campaign. You’ve given them the first half of a story, so don’t leave them hanging! Make sure they know what happens next, and how much you appreciate their help!
Sharing = Fundraiser Revenue
Sharing information about your fundraiser on social media is critical for a successful fundraiser online. Make it easy for supporters to share your story too: provide links, pictures, and a summary of your efforts for them to copy or link. The easier it is to share, the more people will do it. The more people inform others about your crowdfund campaign, the more money you’ll raise! Create a fundraiser and start sharing it now.