After a YouCaring fundraiser is launched, one of the most important next steps is to spread the word about your cause on social media. Many fundraiser organizers are quick to utilize Facebook, Twitter, and even Instagram to drive donations, but Pinterest can also serve as great promotional resource. If you have organizational skills, an eye for detail, and high-quality pictures to share with your community, Pinterest is a good fit for your fundraising campaign. Follow these next few tips for best practices for Pinterest fundraising.
1. Create a Pinterest account for your fundraiser or organization
Pinterest is a free and easy platform to use and perfect for your crowdfunding campaign. Whether you are fundraising for a cause or for your organization, create a new Pinterest account under the name of your YouCaring fundraiser or organization so others can easily search for your profile.
2. Collect fundraiser images
Pinterest is a platform that shares and organizes photos. Collecting as many high resolution and compelling pictures from your fundraiser is essential to getting noticed and having your photos ‘RePinned’ on the platform. According to Kevin Knight from Pinterest, users should make pins that are tall – not wide – because Pinterest shows pins in columns. Keep this in mind when taking photos for your fundraiser and shoot portraits over landscapes.
3. Create Pinterest boards
The next step is to create your Pinterest ‘boards’ where you will organize all of your content. Boards on the platform are similar to physical bulletin boards where you pin your ideas. On Pinterest, you can give each board a specific title and add photos of relevant content to each. For example, YouCaring’s Pinterest boards such as the one named Inspiration include motivational quotes whereas Fundraising Tips includes tricks from our blog on how to make successful fundraisers.
4. Write detailed pin descriptions and add links
Having a detailed pin description is key for driving traffic back to your fundraiser page. First, start by writing a strong call-to-action (i.e. Help Us Kick Cancer’s Butt!) for your pin’s headline to grab the reader’s attention. Next, add a detailed pin description describing what you’re raising money for and why you need help. Don’t be afraid to write more than a few sentences since a good description will help drive those donations. Remember to use relevant keywords and hashtags to make your pins searchable. Lastly, add the link to your YouCaring fundraiser page to your pins so when users click, they will learn more about your cause and be compelled to donate.
To see the best results and to drive the most donations, promote your Pinterest campaign on other social media networks like Facebook and Twitter. This will help you to grow your Pinterest community and provide different kinds of content to drive donations. For more fundraising ideas and inspiration on how fundraise using social media, download our free Crowdfunding Social Media Checklist.