According to research firm Massolution, donation-based crowdfunding grew more than 50 percent in 2015, meaning that many people across the globe have been touched by online fundraising in some way. You may have even seen fundraisers come across your Facebook page or email that have ‘taken off’ in terms of success through donations. What makes these fundraisers so successful? We’ve compiled a list of common mistakes that our successful fundraisers avoid that will steer your fundraiser towards success and be sure to help any campaign that needs a boost.
1. Lack of High-Quality Photos & Video
Data shows that fundraisers with at least five photos raise more than twice as much as those with just one photo. And fundraisers with a video raise 70 percent more donations that those without one. Donors are attracted to multiple images and a compelling video that tells a story.
If you don’t have the time or resources to create a video with a digital camera, you can always utilize your smartphone to record, or download the Flipagram app on your iPhone or Android. With the Flipagram app, you can create a unique photo or video story right on your smartphone to upload to social media and your fundraiser page. The app also allows you to add free music to your story to bring it to life!
2. Insufficient Fundraiser Stories
Successful fundraisers avoid writing insufficient fundraising stories for their page. Insufficient stories may vary from being too short and lacking important details about the beneficiary’s condition or too lengthy. Successful fundraisers realize the value in their story and write no less than 400 words and do not bury the lead by bogging down their story with too many details in the beginning. Think about what specific event led you to take action and launch a fundraiser. Whether it was a diagnosis, loss of belongings, etc., remember to add that detail to the beginning of your story.
3. Spelling & Grammar Mistakes
After you are finished writing your fundraiser story, be sure to thoroughly read through your text. Two common mistakes that successful fundraisers steer clear of are spelling and grammar mistakes in their writing. An easy way to avoid these mistakes is to initially write your story in a Microsoft Word document to check word length, spelling, and grammar mistakes. You can also ask a friend or family member to read your story for any unnoticed mistakes before you transfer the text over to your fundraiser page.
4. Absence of Fundraiser Updates
Avoid keeping your community and donors out of the loop by writing updates on your fundraiser page on a consistent basis. One of the most important tools of fundraising is maintaining good organizer-donor relationships. Constant communication with your supporters through updates will you not only result in a successful fundraiser, but also make your donors feel appreciated and informed about progress.
5. Under-Utilization of Customer Service
If a fundraiser organizer has any questions or issues, they do not hesitate to reach out to the Customer Service team or Help Center for assistance. Utilizing the fundraising experts that make up our service team and reading through FAQs helps organizers work through their questions or concerns to make fundraising a seamless process.
6. Unread Self-Help Blogs
Along with the Help Center, our team has written and compiled hundreds of blogs on our website. All of our blogs are written with organizers in mind to help brainstorm new fundraising ideas, establish tips and best practices, and more, to turn every experience into a successful fundraiser. Whether you need tips for fundraising on a specific social media network or statistics on medical debt, the YouCaring blog is a great resource for any need.
7. Crowdfunding by Themselves
One of the biggest mistakes a fundraiser organizer can make is trying to fundraise by themselves. The best way to make your fundraiser into a success story is to leverage the communities you are a part of. Think about the different organizations you are a part of. Whether it’s a church group, baseball team, or your social media friends, asking those members to spread the word about your campaign and donate to your cause is the easiest and best way to meet your fundraising goal. For example, this fundraiser leveraged their strong Facebook network of community members to spread the word about their medical fundraiser and raise over $60,000 for their daughter’s surgery.
There are many different components that go into making a fundraiser a success. Now that you have the tips and resources, launch your free YouCaring fundraiser today and become one step closer to reaching your goal.