The prevalence of Facebook today is enormous and is only growing. Zephoria’s report on Facebook indicates that in December of 2015 1.04 billion people logged into Facebook daily, marking a 17 percent increase from the previous year. Facebook has a widespread influence and is hard to ignore, which is why maintaining an online presence for your campaign is crucial to both connect with new potential donors and increase donations.
Creating a Facebook page in tandem with your fundraiser will give your cause more visibility and reach. We pinpointed several benefits for maintaining a Facebook page as well as a handful of trends for you to consider as you develop a social media engagement plan.
How Your Fundraiser Can Benefit from Facebook: Three Key Resources
Facebook helps you continue the conversation with your donors, deepening loyalty. By facilitating open communication, your Facebook page allows you to answer supporter’s answers, give updates on your cause, post photos and videos, promote fundraising events, share thoughtful news articles relating to your cause, and ultimately learn from your supporters to better your campaign.
2. Friend List
Take advantage of your friend list by asking others to like and share your campaign’s Facebook page. Once you have gained a following then it becomes crucial to have a healthy social media engagement schedule. Your updates will pop up on their newsfeeds, making your cause more familiar with each new status you post. Fostering this familiarity will encourage more donations from Facebook users.
3. Facebook Events
With just the click of a button you can invite your entire friends list to an event on Facebook. This is an ideal way to get a ballpark estimate of how many guests will be attending your fundraising event and it will also show others that people are interested in your event. Once it gets closer to the event we suggest following up with a few announcements about the event itself or you could implement a countdown to get people fired up about the event. Also Facebook allows users to pin an event so that when a new user visits the page the first thing they see will be information regarding your fundraising event.
How Fundraisers Use Facebook Successfully: Trends to Follow
It is important to remain consistent throughout your social media presence and there are a few ways that individuals accomplish that. We found that fundraisers with a large Facebook following had an About Me section that mirrored the language they used in their campaign description, informing users of both the fundraiser’s purpose and mission. Another way to maintain a steady online presence is to develop a custom URL that you can use for both your YouCaring fundraiser page as well as its Facebook page. Lastly, many fundraisers create a personalized hashtag that encourages interaction.
2. Ongoing Updates
The best way for people to become familiar with your fundraiser is to share relevant information regarding your mission and updates to your fundraiser. Posts like this can range from announcing fundraising events, posting new high-quality photos, adding a link to a thoughtful video you made, posts from the beneficiary or organizer, and even visitor posts from supporters. The most successful fundraisers keep active on Facebook.
3. Engaging with Others
We have noted several different types of posts that users employ to engage supporters and other Facebook users. Often you can reach out to other communities or nonprofits on Facebook that are similar to your cause. By interacting with these other Facebook pages and by sharing their posts you will foster a relationship, and in the future they will be more likely to share your posts too. As we previously mentioned, Facebook promotes a correspondence between you and your supporters and when others share your posts your fundraiser reaches previously untouched audiences.
Strengthen Your Fundraiser with a Facebook Page
Facebook is a tool to get in touch with potential supporters, help build your campaign’s brand, create awareness, share important news, and foster loyalty. Start your free fundraiser today and couple it with a Facebook page to enhance your chances of success.