If you look at any successful crowdfunding campaign, you will notice one thing they all have in common—a large presence on social media networks. Generally, the crowdfunding campaigns that raise the most amount of money have been shared across Facebook hundreds, if not thousands, of times. Facebook is vital to crowdfunding success, as it allows you to raise awareness for your campaign and boost donations all with the click of a button, proving to be an extremely important tool.
Aside from having personal Facebook pages, it’s becoming more and more common to see people starting public Facebook pages specifically based on their fundraiser. Utilizing a Facebook page has shown to be a very effective method for campaign promotion, posting daily or weekly updates, adding new photos and videos, and continuing to motivate their followers and supporters to share the fundraiser on their social media networks as well.
If you already have a Facebook page for your fundraiser, check out our in-depth tips for using Facebook to fundraise: Facebook Fundraising 101.
Start A Facebook Page Today With These Easy Steps
For users with an existing Facebook account:
Log in to your Facebook account (if you aren’t already) and look to the left side of your homepage. You’ll see a list of categories, one of them titled “Pages.” Click on the button that says “Pages” and then click on the button that says“Create a Page.”
You will then see a screen like this with several categories. Click on the box that says “Cause or Community” and give your page a name that’s related to your fundraising cause.
For users without an existing Facebook account:
Go to http://facebook.com, where you will see a page like this. After you enter the required information, you will receive your confirmation email from Facebook. Click on the link and your account will be active.
Once you have logged into your new account, look on the left side of your homepage and you’ll see the list of categories. Underneath the section that says “Pages” click on “Create a Page.”
You should now see the screen with several categories. Click on the box that says “Cause or Community” and give your page a name that’s related to your fundraising cause.
Setting up your Facebook page
Facebook will now walk you step-by-step through a process of setting up your page. In the first part, you’ll want to add a profile picture and cover picture for you Page. Choose a photo that will best communicate to your followers the person this page has been started for, or the cause you’re fundraising on behalf of. For example, we’ve uploaded the YouCaring logo, so anyone who sees the page would recognize that this page is associated with YouCaring. You can change your photo as often as you wish, but we suggest that you keep it relevant to your crowdfunding campaign.
Once you add your profile picture, you’ll be prompted to add a cover picture.
If you aren’t quite sure what to add, don’t worry. You can click “Skip” and go back later and edit this at any time.
Next, you’ll be brought to your new Facebook page where you can add the following: a page description, a username, a web address or social media link, and a “preferred page audience.”
Using Facebook and Building Your Network
Now that your page has been created, it’s time to start using it to your advantage! You can post updates about your campaign progress, add images and videos, post thank you messages to donors and promote an upcoming event, etc. There are so many possibilities. You should also be sure to share your YouCaring fundraiser to your page often (you can do this directly from your campaign) and entice your followers to share it on their Facebook pages as well. When posting to your Facebook page, try to grab the attention of your followers, get a conversation going, or post content and images that are share-worthy. This is what Facebook is all about, after all!
You’ll need to start building your social network so people will see your Facebook posts and you continue to gain new followers. Facebook helps make this process easy by allowing you to invite your email contacts to “like” your page. You can also use the search box at the top of your homepage to search for people you know individually, and once you’ve connected with them, you can invite them to “like” your page as well.
YouCaring Fundraisers With Great Facebook Pages
There are so many YouCaring fundraisers that have created Facebook community pages for their campaigns, as it truly makes a big difference in spreading awareness and gaining recognition for their cause. Here are a few examples to give you inspiration and ideas when creating your own Facebook page!
Parker Monhollon was diagnosed with diffuse intrinsic pontine glioma (DIPG) on January 15, 2016, at age 8. This campaign was created by a close friend of the Monhollon’s to raise funds toward Parker’s medical expenses and help take some stress off their plate. Her family created a Facebook page to post pictures and updates about Parker’s progress, and so far they have more than 14,000 followers and have been using the hashtag #ParkerlovesLife to gain additional exposure online. You can like and follow their Facebook page here: Parker Loves Life.
Monroe Okola was diagnosed with stage 4 high-risk neuroblastoma cancer in August 2015 at only 4 years old. Monroe’s family left behind their business and jobs as well as family and friends and all that is familiar to them so they could go to New York City so Monroe could be treated at Memorial Sloan Kettering Cancer Center. This YouCaring campaign was created to help alleviate the financial burden caused by this awful disease. You can learn more about Monroe’s fight on the Facebook page her family has created here: Team Monroe.
On April 6, 2015, Ryan had a seizure at work and was rushed to the hospital, where a mass was discovered on his brain. By April 10, surgery was performed to remove the tumor. The Surgery went well, but a week-and-a-half later, Ryan was told the unfortunate news that his tumor was malignant and would require additional treatment. This YouCaring campaign was created to help cover the cost of his hospital stay, his treatments, and his travel to appointments. His family created a Facebook page to post updates and track Ryan’s progress. You can follow his page here: Ryan Schanz’s Brain Cancer Battle.
Bonsai was born April 27, 2015, with multiple rare deformities. He is afflicted with a human condition called caudal regression (sacral agenesis) and sacrocaudal dysgenesis, likely combined with a variation of spina bifida. Bonsai will require multiple in-depth diagnostics to better aid with his internal anatomy in preparation of managing his unique conditions.His YouCaring campaign was created as a place for Bonsai’s friends to offer financial support for his care and treatment. Bonsai has gained quite a presence on social media, with more than 52,000 followers now on his Facebook page! You can follow along to learn more about Bonsai here: Bonsai-Half a Bulldog, Twice the Love.