Crowdfunding is the practice of funding a project or cause by raising money from a large number of people, typically through the Internet. Similar to crowdfunding, Twitter connects people to each through tweets through the social media platform. YouCaring and Twitter both bring people together, so why not combine them into your fundraising strategy? Once you have launched your YouCaring fundraiser, follow these steps for a successful Twitter fundraising strategy.
1. Build a Community
Creating a community is important because you need people to rally behind your cause. Building a community will take time, and it will be built throughout the duration of your fundraising campaign but it’s beneficial to create the foundation before you launch. Invite friends and family to create Twitter accounts to follow along in your crowdfunding journey. We recommend following accounts relevant to your cause, jumping into relevant conversations, and following Twitter users who could be a potential donor down the road.
2. Create Graphics
According to Twitter, research shows that tweets that include photos receive 313 percent more engagement. If you would like to see more donations, you need more people to see your fundraiser, which means using more photos in your tweets. Try utilizing a free tool like Canva to create eye-catching images easily to pair with your fundraiser.
3. Generate Custom Links
To gauge how well your fundraising efforts are going on Twitter, create custom links to add to your tweets. Bitly is another free and useful tool that you can leverage to see how people are reacting and engaging with your content. If you notice that people are clicking on your link more when you share fundraiser updates, adjust your strategy to create more content around your good news! Plus, using Bitly will shorten your link which will help give you more space to share your story within Twitter’s 140 character limit.
4. Experiment with Promotion
A strong social media strategy includes a variety of content. Avoid using the same messaging in every tweet, and think outside of the box. Instead of tweeting “Please donate to my YouCaring fundraiser” try sharing an image you created on Canva that includes an inspirational quote and tweet “This is one of *beneficiary name*’s favorite quotes. Consider donating to help him/her stay positive.”
5. Share Tweets on Facebook
If you think your Facebook audience would benefit from seeing your Twitter content, consider connecting your two accounts. After you publish tweets or retweet great content on Twitter, you can showcase them on your Facebook page after connecting your accounts. For step-by-step instructions on how to get started, click here.
6. Inspire Others to Donate and Share
Not only will you be doing all of the promoting, you will want your family, friends, and other Twitter users to do the same. Having others promote your fundraiser will help spread the word to other audiences that you may not have been able to reach. Besides asking people to share your fundraiser, you can reach out to them directly to ask for donations. For help on how to ask people for donations, visit our blog for tips.
There are 1.3 billion registered Twitter users on the platform so what better place to share your fundraiser? Start by creating and fostering a community and inspire others to promote and you’re on track to completing a successful YouCaring fundraising campaign. Looking to take your crowdfunding efforts to the next level? Download our free Crowdfunding Social Media Checklist for a list of steps to success.