According to Convince and Convert, Snapchat is the second most powerful social platform in the United States and has more users than Twitter, Pinterest, or LinkedIn. What’s more, Snapchat recently surpassed Facebook with 10 billion daily video views. With a vast amount of users, the platform serves as a promising opportunity for creativity while promoting your fundraiser. To get started, follow our tips for success on how to start crowdfunding on Snapchat and drive even more donations back to your YouCaring page.
1. Keep an open mind about the platform
Despite popular belief, Snapchat is more than an app created for Millennials. Last year, the platform grew its 18-24 base by 56 percent, while its 25-34 year-old users increased 103 percent, and most notably, its over-35 user base grew 84 percent, according to comScore. When launching your Snapchat account, it’s important to keep an open mind about the potential the platform has to offer your fundraising efforts. There are wide-ranging possibilities.
2. Set up Snapcash
With Snapchat’s Snapcash, you can collect donations right through the platform! Released in 2014, the function is an innovative way to exchange money between parties that have both debit or credit card information entered into Snapchat settings. Once you have collected donations, you can add the offline donations to your YouCaring total.
3. Promote your fundraiser
Here’s how to promote your fundraiser on Snapchat and drive donations: take photo and video Snaps to tell your story. Snaps have a 10-second time limit, which means you can take multiple photos and videos and combine them to tell a full story. Adding Snaps to My Story is easy and allows you to say and show all you want with multiple pieces of information. Ask your beneficiary to be a part of your videos and give updates and inspirational advice throughout the crowdfunding journey. Once you have the videos added to your My Story, you can download them as one video and add it to your YouCaring page!
4. Make your own call-to-action
After experimenting with Snapcash, you can make your own call-to-action (CTA). Snapchat works differently than other major platforms, in that there are no direct links you can share with your audience. This means you’ll have to get creative with how you plan to drive traffic from Snapchat to your YouCaring page. Share your YouCaring fundraiser page URL by simply typing it into the Chat option – with a suggestion to visit your fundraiser page and consider a donation – and then send it to your friends and followers. Another easy way is to share Snaps, which are pictures or videos created on the platform. Share them on My Story or directly to individual users. Include a request to ‘screenshot’ your next Snap, and then in the following Snap, you will add your YouCaring page’s URL or fundraiser title, so users can search for your page at a later time to donate.
5. Post consistently
The best way to drive donations is to post often and consistently. Posting to My Story multiple times a week sends a friendly reminder to your recipients that it’s time to make a difference and donate to your cause. However, if you are adding Snaps to My Story on a consistent basis, remember that adjusting your content and wording is equally important to your success. Your audience will not stay as engaged with your content if you recycle it too many times. Instead, come up with some fresh approaches, such as challenging your followers to skip their five-dollar latte and donate that money to your crowdfunding page! Put the word out there, because when a few people respond, your fundraiser gets some momentum more donations come your way.
6. Grow your community
Now that you have your strategy in place, it’s time to grow your audience of potential donors. The best way to promote your account is to share your Snapcode on other platforms, like Facebook, Twitter, and Instagram. And you can download parts of your My Story to share on other platforms to give potential donors a preview of what type of content you share on Snapchat.
7. Tell your story realistically
Snapchat users who want to start crowdfunding should take full advantage of the Snapchat’s raw video concept when sharing your fundraiser’s story. Snapchat differs from most other platforms because it gives a behind-the-scenes look into a person’s story with an opportunity to get creative with filters, stickers, and lenses. For tips on how to tell your fundraising story in a realistic and compelling way, see our Fundraising Tips page.
Snapchat is growing rapidly and is a great resource for discovering potential donors and testing your success in creative fundraising. For even better results, try pairing your Snapchat promotion with another social media network, such as Facebook, Twitter, or Instagram. Download our free Social Media Crowdfunding Checklist to get started today.