Photography, like life, is a lot about making small adjustments which often lead to major transformation.
As a photographer, myself, I’ve learned the power of switching perspectives. I’m constantly asking myself, “How am I seeing this? Could I possibly reframe this?” I’m not only talking about framing photos, but also about reframing situations in life.
Photography continues to teach me to take a step back and ask whether there is another angle. Just as switching a lense on a camera completely changes the photograph, so does changing the lense through which we see ourselves, the world, and our circumstances. Our perspective can transform a moment, our story, and our life.
A few weeks ago, I had the pleasure of sitting down with one of the most talented professional photographers I’ve ever met. Robert Bengtson has been taking photos for decades for clients like Oracle, Marriott, and Park Hyatt. Clients hire him to capture beauty in a way few can, and it’s an honor to share some of his insights with you.
Robert says that the main question to ask yourself when taking a photograph is, “What’s in the rectangle?” This instantly brings awareness to the importance of mindfully choosing what to focus on and what to remove. Another big theme that comes up in our conversation is authenticity. Are you truly being honest and present or “trying to look good?” in front of the camera. The answer to this simple question has a huge impact on your final product.
In the video above, Robert shares what he believes is the most important thing when it comes to photography. The next time you’re choosing a campaign photo, I hope this insight helps you choose or capture your most authentically beautiful photo.
To see Robert’s work, visit here.
To start you free fundraiser, visit here.