Crowdfunding for any cause can be a positive, life-changing event. It can also seem challenging. Once you launch your YouCaring fundraiser, it may get a great deal of interest from your community members who are willing to donate to your cause. Yet after a few weeks or even days, you could potentially see your fundraiser stall. When this happens, don’t panic! Try utilizing these tips to ask for donations with different approaches, such as email, social media, and in person.
1. Remember the details
Keep in mind that not everyone you ask to donate knows about your fundraiser story. Whether you’re reaching out through email or asking in person, remember to explain the details of your story. If you have a longer story that contains many details, keep it concise and simple when talking to potential donors. Encourage them to visit your YouCaring site. Visit our blog to learn storytelling tips for a successful crowdfunding campaign.
2. Tailor your message
The best way to receive a positive response and donation from potential donors is to appeal to each person’s individual interests, keeping their personalities in mind. If you know that one donor would respond better to a warm, lighter-hearted email, keep your wording informal and bright. Alternatively, if another donor would respond well to a formal approach, word your message accordingly. Ask how the person is doing and mention an event in their lives to personalize your message. For more tips on writing an effective fundraising letter, visit our blog.
3. Explain what will happen if you don’t succeed
Darren Binder, founder of City Dogs Rescue, suggests when sharing your fundraiser to relay a sense of urgency to your readers. Without this sense of urgency, your potential donors may consider waiting to donate or think someone else will contribute instead. If you explain what will happen if you don’t succeed in your crowdfunding efforts and how they can help, you will see a spike in donations.
4. Keep a positive attitude
When asking for donations, always remember to keep a positive attitude. Don’t be discouraged by the people who turn you down at first. Remember that people have widely differing priorities with their own financial needs.You don’t know when or where you’ll find people who will offer support, so keep your chin up and persevere!
Get creative when asking for donations for your fundraiser, and experiment with connecting with others via email, social media, in person, or better still, all three! Launch your free YouCaring fundraiser today.