As you are mindful of your fundraiser’s beneficiary, who may be going through a heart-wrenching challenge, the social media promotion doesn’t have to be. Make your crowdfunding fundraiser successful and support your beneficiary and their family with these fun social media fundraising ideas, while inspiring your online audience to donate.
1. Host a social media contest
Hosting a social media contest is a fun and easy way to incentivize others to donate to your fundraiser on social media. Whether you plan to host a hashtag, photo, or video contest, this idea will be sure to excite your audience and help spread the word about your fundraiser and its story.
2. Hop on trending hashtags
— YouCaring (@youcaring) July 25, 2016
Adding trending hashtags to your social media posts are an easy way to attract attention to your fundraiser. Sharing relevant and inspirational quotes for #MondayMotivation or old pictures for #ThrowbackThursday while adding your fundraiser link is great for your exposure and content strategy.
3. Collect photo submissions
Get your online community and followers involved in your social media fundraising strategy by collecting photo submissions. This is a great way to grow your channels because the users who you will feature will be inclined to share that content to their audience, which will result in more followers and engagement. Not only will you grow your channels by collecting and posting photos from your audience, you will help spread the word about your fundraiser. You can ask people who submit photos to include a blurb about why it’s important to give back, or why they were inclined to donate to your fundraiser, in order to persuade others to donate to your fundraiser.
4. Create a ‘theme’ for your profile
If your organization or nonprofit is looking to spice things up on social media to raise money for your fundraiser, try creating a social media theme, such as YouCaring fundraiser organizer, City Dogs Rescue. This tactic can work on any social media platform, yet it performs best on Instagram, where all your content can be viewed on one page, your profile. Whether you post pictures with an overlay of your brand’s color or only cute pictures of your shelter animals, social media themes will help keep your content brand-aligned and recognizable. Keep each photo that you share relevant to your YouCaring fundraiser, and remember to always link back to your page in your bio!
Now that you have a few fun social media fundraising ideas to jumpstart your online promotion, you’re on your way to hosting a successful fundraiser. For even more tips for fundraising on social media, download our free Crowdfunding Social Media Checklist.