Facebook is the top social media platform for your online fundraiser. Your fundraiser can reach numerous potential donors, but only if you know how to use Facebook to promote your fundraiser effectively. Here is your Facebook Fundraising 101: a comprehensive look at how to start fundraising on Facebook and manage your online campaign.
A fundraiser on Facebook moves across different networks of communities who see it, identify with it, share it, and donate to it. Facebook now has 1.71 billion active users, so it is a world community made up of innumerable smaller, local communities of individuals, organizations, businesses, nonprofits, government offices, and more.
First and foremost, before starting any promotion or sharing, educate yourself on what to do before launching your crowdfunding campaign and complete all aspects of your fundraiser before you share it with others. Tell your story honestly and directly, without burying the lead, brainstorm a catchy title, and add a few compelling photos and a video to your Fundraiser Page by shooting them with your smartphone. Our data shows that campaigns with videos earn 100 percent more in donations than those without videos, and campaigns with five photos earn twice as much as campaigns with only one photo. Once you set these elements in place, you’re ready to tell your Facebook community about your cause. For helpful tips and writing examples, visit our storytelling blog.
Next, you want to complete your Fundraising Page and then share your fundraiser on Facebook once it’s ready to post. Proofread your story and add several compelling photos and a video to bring your cause to life. By sharing regular updates and your fundraiser link on Facebook, you will reach more potential donors. Data shows that every Facebook share of a YouCaring fundraiser raises $37 on average toward a cause. So learn social media terminology, and check out our beginner’s guide and how to maintain a page to get these essentials to manage your online fundraiser.
1. Receive your first donation
Once you’ve launched your YouCaring fundraiser, try to solicit your first donation before you start fundraising on Facebook. Ask your close family and friends if they would be willing to donate $10 – $20 to jump-start your campaign at the very beginning. By establishing the first few donations in your fundraiser at the start, you will eliminate any reluctance to start it. Your Page will attract donors more easily with an early donation base, and people will be more comfortable sharing it.
2. Choose where you will post
Sharing your fundraiser directly from your personal Facebook account works well, especially for short-term fundraisers. To help raise awareness about your short-term fundraiser, try leveraging a 24-hour Facebook campaign. If you’re planning on hosting a long-term campaign for your fundraiser, consider making a Facebook Page.
How to create a Facebook Page
- Take some time to fill in the information about your Fundraising Page. Remember to add the link for easy access to donate. Next, select a ‘preferred audience’ that you would like to connect with on your new Page. This audience will be people you hope to attract as potential donors.
Invite your Facebook friends
- Once you complete your Facebook Page, invite your Facebook friends to ‘like’ it to receive updates about your fundraiser. When you have built a strong community, encourage members to invite their Facebook friends to like your Page to expand your reach.
Once you complete your Facebook Page, invite your Facebook friends to ‘like’ it to receive updates about your fundraiser. When you have built a strong community, encourage members to invite their Facebook friends to like your Page to expand your reach.
3. Write your first post
It is vital to create Facebook posts. Posting becomes the pivotal activity for your fundraiser. A fundraiser’s success relies on sharing and connecting with others on social media, especially Facebook. Your Facebook posts and updates are crucial to gain your audience’s attention and get people to donate for your beneficiary during their time of need.
Add fundraiser link
- When beginning your post, copy and paste the link to your fundraiser in the ‘status’ box at the top of your Facebook Page. After pasting the link, you will know that Facebook generates a thumbnail for your fundraiser’s Page and adds it to your post for easy, clickable access back to your fundraiser.
Write captivating text
- Write a post that captures your friends’ and family’s attention on Facebook to generate more donations. Choose words that captivate and resonate with your audience. Inspire them to visit your Fundraiser Page and donate to your cause. See our example below on how to create a strong Facebook post.
4. Post updates frequently
Now that you recognize what a strong Facebook post entails, it’s time to update your audience. We sat down with Darren Binder, co-founder of City Dogs Rescue to talk about their success with Facebook advertising. We asked for one piece of advice to others who are fundraising and he said,
“Be aggressive in your fundraising efforts. The costs in running a quality rescue, particularly with respect to medical expenses, can be daunting. If you’re going to be concerned about too many posts, too many tags, or inviting too many people to an event, you may have a harder time raising funds to help dogs in need.”
This piece of advice cannot be overstated. Worrying about posting too many Facebook updates will result in not raising needed funds for your beneficiary. Instead, post multiple times a week and leverage various social media tools to remind your Facebook friends you are committed to reaching your goal. Update people on both the progress and setbacks of your beneficiary.
5. Thank every donor with tags
An effective way to thank and recognize your donors is to tag them in your Facebook posts. Not only will they feel significant – because you highlighted them on your Page – but that same post will help you receive more donations! If you tag someone on Facebook, their friends will see your fundraiser, and you will successfully reach a whole new audience of potential donors.
6. Challenge your community to donate
Take your Facebook fundraising efforts to the next level and challenge your community to donate. Put your fundraiser in perspective for your audience by comparing a donation to buying a cup of coffee. Ask friends to skip their morning latte and donate to your fundraiser instead, to support a better cause. You could even try hosting a social media contest to excite your audience and raise more funds for your cause.
We’ve seen numerous fundraisers reach their goals and become success stories, all due to Facebook sharing. The Dare to Dance Challenge Facebook Page is a great example of a YouCaring fundraiser that has captured the hearts of many Facebook users. The Smallwood family started a fundraiser to help raise funds for their daughter’s surgery to help her walk on her own. By sharing their fundraiser and news about her progress, the family has increased the number of likes on their Page to nearly 4,000 and has raised more than $60,000. You too, can build a community of fans and drive donations by trying a fun, innovative social media fundraising idea.
Promote and share your fundraiser on Facebook – it’s easy! Once you start sharing fundraiser updates regularly, you will see the benefits of financial and social support come your way. For a checklist on how to promote your fundraiser on social media, step by step, download our free Social Media Crowdfunding Checklist.
Are you thinking about starting a fundraiser and need more information on free online crowdfunding? Find out how to get financial assistance by starting a free online fundraiser.