Life can definitely turn on a dime, for better and unfortunately, oftentimes, for worse. Unexpected personal disasters come in many forms—getting in an accident, losing your job when you have a chronically ill child at home and being the victim of an assault, to name a few—and they can be catastrophic physically, emotionally and financially.
Crowdfunding is an increasingly popular way to seek emergency financial assistance when disaster strikes. With the power of social media, online fundraisers can quickly gain traction within your networks and beyond, drawing the funds necessary to cope with a difficult situation.
Tips for Success
Setting up a crowdfunding campaign on YouCaring is fast and easy, and utilizing several best practices will quickly set you on the road to success so you can get back on your feet.
- Share Often
Social media is key to building awareness and drawing donations. With the click of a button, you can share to Facebook and Twitter, and don’t forget to encourage others to share your campaign as well. Every share can raise $37. Share your fundraiser when you create it, and continue to share as you progress.
- Reach Out to Media
Getting your campaign covered by local media outlets is a great way to boost awareness in your community. Friends, neighbors and others will likely want to help if they are aware of the situation. Contact the newspapers and TV stations, and be sure to ask them to include the link to your campaign in any coverage. See our How to Get Local Media to Cover Your Fundraiser page for more tips.
- Secure Donation Matches
Reach out to local businesses, especially if you know someone there personally or someone you know does, and ask if they could match donations up to a certain amount. Be sure to spread the word of the donation match throughout your social networks and via campaign updates.
- Update and Thank Supporters
Updating your page with details of your progress and the urgency of your situation will compel people to give, and showing your appreciation for to those who have contributed is also important.
Successful YouCaring Emergency Campaigns
Countless people have started fundraisers on YouCaring to help after a personal catastrophe. Following are three great examples.
Chris Shipley and his fiancé Sarah Soli were supposed to be married April 2, but weeks before the event, Chris was the victim of a violent crime. He was severely beaten while walking with Sarah, and his injuries were so severe that he needed major facial reconstructive surgery. Loved ones started a YouCaring campaign to ease the financial burden for the couple, and within one week of the launch date, it had been shared more than 2,000 times and had raised nearly $18,000 of its $25,000 goal.
Andrew Muse was in a terrible accident that totaled his truck and camper and killed his beloved dog, Booter, who died in his lap on the side of the road. The frugal young man had intended to continue living out of his camper and working on his media production company, which was starting to take off. Most recently, he had been working on the Tiny Home Adventure series, chronicling his journey throughout the U.S. with Booter. Suddenly, he was left without his dog, house, car and belongings, and facing steep bills beyond what insurance would cover. Andrew started a YouCaring campaign to help him rebuild his life, and to date, he has raised more than $25,000 of his $30,000 goal. More than 450 people have donated and the campaign has been shared nearly 2,000 times.
Young Alexis was shot by a bullet that came from the hunting rifle of a convicted felon who lives in the apartment above him. The bullet tore through the ceiling above Alexis and shattered the bones in both of his legs. His favorite sport is soccer, and neighbors said he could always be seen kicking the ball around. Friends and police detectives working on the case created a YouCaring fundraiser to help get Alexis back on his feet, and within two weeks of starting it, nearly $8,000 was donated. The story was also featured in an on ABC 7 news.
Ready to start raising emergency funds in the wake of a personal disaster? Launch a free YouCaring campaign today.