If you have already started a fundraiser or are looking to launch one soon, you will need to leverage your online community to make it successful. Whether you already have built a strong network or are looking for advice on how to begin, we have put together some helpful tips to help you leverage and build your fundraising community to help your crowdfunding campaign reach it’s full potential.
Choose the Right Social Media Platform
The first step in building your fundraising community is to choose the best social media platform for you. Start with the platform that you are active on and where your audience is, whether it is Facebook, Twitter, Instagram, Pinterest, etc. You can spread the word about your fundraiser and lean on your tight-knit group for support. Your connections with acquaintances are valuable, potential supporters, as well.
Seek Help Outside of Your Friend Circle
To reach people willing to help outside of your online community, create accounts on platforms outside of your comfort zone. Sites like Twitter or Instagram are great places to connect to people who you may not know, yet who are willing to hear your story. If you’re just starting out and want to learn more about these platforms and their terms, see our latest blog post.
Connect and Build Relationships
When you meet these new potential donors online, connect with them consistently on the platform to build a lasting relationship. Start with getting to know each of them on a personal level before you reach out for a lending hand. Once you have established that relationship, instead of directly asking for donations, ask the user to help your spread the word about your YouCaring fundraiser or learn more about your story. Don’t forget to add your fundraiser link to each message!
Hashtags are a great way to spread the word about your fundraiser beyond your friends and followers. Using popular hashtags that correlate to your fundraiser, such as #AdoptDontShop, #UnleashCompassion, or #Crowdfunding will help your message reach users searching for that hashtag and related topics. Using and creating hashtags will lead to more shares, eyes on your fundraiser, and more donations!
Stay Connected After Your Fundraiser
Fingers crossed that your fundraiser was a huge success, but don’t leave your community in the dark after it’s all over. Continue to foster your fundraising community, help with their needs and connect with even more users. You never know when you will need to create a new fundraiser in the future, and you will want to leverage your already established communities for help.
Leveraging and building a fundraising community is vital to hosting a successful campaign. Follow these tips along with downloading our free Crowdfunding Social Media Checklist today to start your crowdfunding journey!