Data shows that fundraisers with a video raise 100 percent more donations that those without one. With this in mind, executing a YouTube promotional strategy and adding those videos to your YouCaring fundraiser would be the most efficient way to make your fundraiser a success. Follow these best practices for YouTube fundraising to help boost donations and tell your fundraiser’s story in a unique and compelling way.
1. Create compelling videos
A good video starts with a great story. Tell your story honestly throughout your videos to provoke an emotional response from your audience. Shoot your video with a steady hand and a good camera. If you don’t own a digital camera, try a more budget-friendly option like your smartphone which offers great video quality as well. For inspiration, we shot this video for Finley Smallwood’s #DareToDanceChallenge for her YouCaring fundraiser, all on an iPhone!
2. Keep the videos short and concise
Scientists recently found that humans have shorter attention spans than goldfish, so keep your videos short and to the point for the most engagement. When utilizing YouTube fundraising remember that you are trying to grab the attention of potential donors with your compelling video. But in the end, your goal is to send them to your YouCaring page. You can talk briefly about your cause in the video and urge viewers to read more in ‘The Story’ section of your YouCaring page.
3. Add a strong title and description
Naming your videos is just as important as the content because that is how your audience will decide whether or not to take the time to watch your video. Include common keywords, hashtags relevant to your fundraiser, and words that will grab a reader’s attention. For your description, keep the text short with a little more context on your fundraiser and why you’re crowdfunding along with the link to your YouCaring page.
4. Refresh your content with fundraiser updates
When you post an update to your YouCaring fundraiser page is also the perfect time to create another video to add to your YouTube channel. Keep your audience informed about the progress of the beneficiary and other ways they can help. For tips on how to write fundraiser updates, read our blog post here.
5. Promote videos on other social channels
To receive the most engagement on your videos, always promote them on other social media channels as well. If you have a large audience on either Facebook, Twitter, or Instagram, repurpose your content to fit that channel and send people back to that video on YouTube and your YouCaring page to drive donations.
With over one billion active users a month on YouTube, you’re bound to see traction and engagement around the videos you post on behalf of your fundraiser. With YouTube fundraising you’ll be on your way to hosting a successful fundraiser! Download your free Crowdfunding Social Media Checklist for even more fundraising steps to success.