You’re looking to raise money for a loved one in need and you created a fundraiser, but you’ve made it only halfway. Sharing your fundraiser across social media channels to your community is vital for its success and determines whether you will raise enough money to support your beneficiary. Promoting your fundraiser can seem overwhelming at first, but know there are websites and apps that you can leverage to serve as social media fundraising tools to boost your crowdfunding success. The following seven social media fundraising tools will allow you to work smarter – not harder – as you promote your fundraiser on social media.
If you’re looking to take your fundraiser’s photos to the next level, Canva is a great design resource. The website is free and offers templates, graphics, fonts, and more that make your design tasks simple. Canva is great for adding some pizazz to your beneficiary’s photos to grab the attention of potential donors on social media.
Creating a custom or shortened link to add to your posts will help you gauge how well your fundraising efforts are going over social media. Bitly is another free tool that you can leverage to monitor how people react to and engage with your content. If you notice that users are clicking on a Bitly link more when you share fundraiser updates, adjust your strategy to create more content around your beneficiary’s news.
3. Post scheduling
Scheduling social media posts is a great way to post consistently and frequently, and it saves you time when you need it. Postcron and TweetDeck are useful tools to schedule future posts on your social media accounts.
PicCollage is an app available for iOS and Android that allows you to create collages with photos from your smartphone. Choose multiple pictures, a template, seasonal stickers, backgrounds, and more to keep your posts festive and fun.
Our data shows that fundraisers with a video raise 100 percent more donations that those without one. If you don’t have the time or resources to create a video with a digital camera, you can always use your smartphone video app or better still, get the Flipagram app on your iPhone or Android. With the Flipagram app, you can create a photo or video story right on your smartphone to upload to social media and your fundraiser page. The app lets you add free music to your story to bring it to life!
One of the easiest ways to grow a social media channel and promote posts is to utilize hashtags. While finding relevant hashtags may seem challenging at times, Hashtagify.me is a website for finding hashtags related to what you’re posting on social media. If you type in a word related to your fundraiser, the site will generate the top 10 other hashtags related to that word to use in the caption of your posts. You can also try creating your own unique hashtag for your fundraiser by following our easy steps here.
7. Twitter Trends
Speaking of hashtags, leveraging Twitter’s trending topics will help you discover topics and hashtags that are popular on the platform. Once you find a relevant topic, jump into those conversations by using that hashtag to promote your fundraiser.
Promoting your fundraiser on social media only seems challenging. Utilize any or all of these social media fundraising tools, and you will ultimately boost donations and your crowdfunding success. For tips on how to get started to promote your fundraiser on social media, download our free Social Media Crowdfunding Checklist.