Personal fundraising causes do wonders for beneficiaries and donors alike. At YouCaring, we have always believed that helping each other creates a shared path to joy. In our daily work, we see how giving helps everyone involved feel good. So we’re thrilled to share that there’s plenty of evidence and research studies to back up our thinking! Here’s an exciting look at the science of how crowdfunding brings out the best in all of us.
The Personal Impact of Crowdfunding
People help each other solve worries, get care, and pursue dreams through personal fundraising causes. Helping other people feels amazing. You become happier by making a donation. And by sharing a fundraising cause with your social network, your sense of social connection grows. Your charitable action often inspires others to be generous in their own ways.
When you give to people who need help, the positive impact you feel grows when you know exactly how your donation is being used and how it will benefit those in need. By gaining understanding of someone’s situation and what difference your help will make, people begin to experience the beauty of crowdfunding. When a person or cause really inspires and resonates with you, it’s a joy to be able to reach out directly and offer immediate support in their time of need. To learn more about research on how social giving makes people happier, read this ScienceDaily article.
Crowdfunding as a Recipe for Happiness
In research published by PLOS ONE, people’s greatest increase in happiness came from spending money on others in ways that build social connections. And people who make donations report that they feel greater satisfaction with life. For more about these studies’ findings — and related research on how donors benefit from giving — check out “The Science of Giving: Why Being Generous is Good for You,” a delightful infographic from Happify.
There’s also exciting research findings about how understanding of specific impact increases the joy of making donations. People felt better about giving money when they understood the concrete difference their support would make. And in the case of a crowdfunding group, giving just a dollar was enough for its members to feel the joy of creating positive impact. To learn more about these studies and similar research, read this Greater Good article.
How Crowdfunding Stories Inspire Generosity
Want to know the scientific way to fundraising success? Dr. Paul Zak’s research explores what makes people share money with strangers or charities. Stories generate more generosity when they invite empathy and focus attention on the need for help. Don’t miss his fascinating video on the Future of Storytelling website.
Why Online Donations Delight Donors
Beautiful, uplifting stories emerge each day on our free online fundraising platform. In a blog post about what we get when we give to a good cause, author, marketer and entrepreneur Seth Godin explains how fundraisers offer something more valuable than the donations they receive:
“For many, it’s the story of what it means to be part of a community. The fundraiser, then, isn’t taking, she’s giving. She’s giving someone the chance to buy a story that’s worth far more than it costs. Stories are the way we navigate our world, our chance to make sense of who we are and what we do.”
At YouCaring, we are in the business of helping other people for a simple reason: We love what we do. We’re delighted to make the world a better place for personal fundraising causes, and to help create a community of generosity that empowers people to become happier.
Now we’d love to help you join in the crowdfunding success story! Ready to experience the happiness of giving? Create a Fundraiser to help someone you know, or make an online donation to a YouCaring fundraiser. To find out about great crowdfunding causes, follow YouCaring on Facebook, Twitter and Google+.